A rendering of the proposed Brooklyn sign in place of the “Watchtower” sign. Image courtesy of Susanna Briselli.
July 25, 2017
Artist proposes installing a Hollywood-style ‘Brooklyn!’ sign to attract visitors
"Brooklyn is a potent idea as well as a place,” according to Susanna Briselli, who explains in the Brooklyn Eagle that the borough's name "summons vivid images and associations.” Briselli, who is an artist and photographer, suggests this potent chemistry is a compelling enough reason to create an enormous free-standing illuminated sign that reads “Brooklyn!” The massive work would be used to draw in more visitors and increase value, placed where the soon-to-be removed "Watchtower" sign in Brooklyn Heights now stands, or at another highly visible site such as Pier 7.
A sign of the times
A sign of the times
