After watching 200 East 59th Street’s most recent promotional video, the 35-story midtown building seems insanely voluminous and sturdy— with a whiff of hay? Developer Macklowe Properties just released this DBOX video showing giraffes, elephants, and rhinos (oh my!) galavanting around the city and in their new building. This video builds on the fiberglass 18-foot giraffes, elephants, and rhinos Macklowe found in Southampton and installed at the property last year.
Photo: DBOX for Macklowe Properties
Harry Macklowe, the P.T. Barnum of developers and never one to miss a chance to nibble the tallest branches, has found an 18-foot fiberglass giraffe (plus elephants and rhinos) to do just that. And not to be outdone by the live giraffe used in marketing a Rem Koolhaas (the P.T. Barnum of starchitects, if you will) building outside Paris (Or by Richard Pandiscio’s now-retired beaver) Macklowe has decided that an entire life-sized safari of zoo animals is just the thing to remind people that the vast terraces at his new glass-walled condo at 200 East 59th Street with a “Miami Beach look” are big enough to house an entire circus, the Wall Street Journal reports. Macklowe said the idea was born in a staff meeting where said terraces were touted, and that the critters were sourced in Southampton, NY.
If you’ve been as curious as we have to know what the inside of 432 Park looks like IRL, look no further than unit #52C, now for sale by owner. LLNYC spotted the listing today which boldly ditches professionally staged photos for somewhat sloppy phone snapshots of the interiors. As the mag points out, 432’s developers have been keen on putting the luxury tower’s best foot forward, revealing only sleek renderings or retouched images of impeccably outfitted model units to press and onlookers.
Image of Rafael Viñoly via Rafael Viñoly Architects Facebook page for Fall 2011/Winter 2012 issue of Pin-Up: Magazine for Architectural Entertainment
On Monday, the architecture world was gobbling up the comments starchitect Rafael Viñoly made about 432 Park Avenue at a Douglas Elliman talk last week. He admitted that the 1,400-foot supertall “has a couple of screw-ups,” referring to the interior design and layout, as well as the window framing, which he blamed on developer Harry Macklowe. But it looks like the architect is a bit red in the face, because he penned a lengthy public letter to design blog Dezeen apologizing for his loose lips.
“In the context of what we understood to be a private and off-the-record conversation, I expressed frustration, inartfully, about the consequences of my profession’s diminished position in the real estate development eco-system. Sometimes I get a little excited and say things that can easily be taken out of context and stripped of their humor. I have to improve,” he said.
432 Park Avenue is the supertall that New Yorkers love to hate. From calling it the “oligarch’s erection” to spilling the beans about cracks in its facade, critics of the tallest residential building in the western hemisphere are quick to try to bring the tower down from its 1,400-foot pedestal. And strangely, its very own architect is the latest jump on the bandwagon.
The Post reports that Rafael Viñoly admitted at a Douglas Elliman talk last week that his creation “has a couple of screw-ups,” namely the window framing, which he blames on developer Harry Macklowe, and the tiny issue of “the interior design and layout.” (And The Real Deal has an entire roundup of zingers he delivered during the talk.)
Now that Macklowe Properties‘/CIM Group‘s 432 Park Avenue is nearing completion, with occupancy slated to begin in mid-2016 and 70 percent of units reportedly in contract, the development’s marketing and branding agency DBOX has released a bevy of never-before-seen images of our skyline’s newest icon. Being the tower of superlatives it is, it comes as no surprise that it boasts a marketing campaign to match. Employing sky-cams, drone photography, a million-dollar film, and breath-taking renderings and photography, 432 Park has perhaps the most elaborate promotional campaign ever conceived for a Manhattan condominium.
With dozens of spectacular images to choose from, we hand picked a few to recap the development of this monumental supertower. We’ve also put together a timeline in numbers–from its record breaking height to its 1,200-pound marble sinks–to illustrate the extraordinary undertaking that has paved the way for the tower to become the most successful and desirable condominium ever erected in the city (sorry One57).
Is the city’s tallest residential tower seeing a slowdown in sales? Crain’s reports that 432 Park developers CIM and Harry Macklowe have begun splitting full-floor apartments at the 1,396-foot-tall tower into two with the hopes of attracting smaller ticket buyers who can’t swing $80 million for a posh pad—but wouldn’t be opposed to shelling out $40 million. The paper adds that the move “may signal a slowdown in sales for $50 million-plus apartments,” particularly as the market gets inundated with ultra-luxe developments. “There is some concern that there aren’t enough buyers who can afford apartments priced in the tens of millions of dollars—an increasingly common figure for the latest crop of ultra-luxury condos.”
Most ideas usually end up in the trash but few ideas are inspired by the basket that holds them. A recent discovery by The Real Deal has revealed that the city’s residential tower-of the-moment, 432 Park Avenue, was actually inspired by a Josef Hoffmann-designed wastebasket released in 1905. The revelation came via a talk held last December at the Cornell Center for Real Estate and Finance where Harry Macklowe, the co-developer of the supertall, told the crowd that the repository was an “important touchstone” for the 1,396-foot-high design.
One of the city’s noblest professions is “sidewalk superintendent.” These intrepid pedestrians love to peer through holes in the wall to watch large equipment playing the construction game. The more sophisticated of these curiosity-seekers also look for holes in the city’s facades to glimpse the progress of larger-than-normal, future skyline stars.
You can imagine the astonishment, therefore, when I noticed, a couple of days ago, that 432 Park Avenue had adopted a “patriotic” stance, and that its fenestration grid now is highlighted, from top down, in red, blue and white, the colors of the American flag, and also the French flag — a stark divergence from the pristine, streamlined design set out by the building’s architect, Rafael Vinoly.