Now that Macklowe Properties‘/CIM Group‘s 432 Park Avenue is nearing completion, with occupancy slated to begin in mid-2016 and 70 percent of units reportedly in contract, the development’s marketing and branding agency DBOX has released a bevy of never-before-seen images of our skyline’s newest icon. Being the tower of superlatives it is, it comes as no surprise that it boasts a marketing campaign to match. Employing sky-cams, drone photography, a million-dollar film, and breath-taking renderings and photography, 432 Park has perhaps the most elaborate promotional campaign ever conceived for a Manhattan condominium.
With dozens of spectacular images to choose from, we hand picked a few to recap the development of this monumental supertower. We’ve also put together a timeline in numbers–from its record breaking height to its 1,200-pound marble sinks–to illustrate the extraordinary undertaking that has paved the way for the tower to become the most successful and desirable condominium ever erected in the city (sorry One57).
$14,250,000: In 2004, a mysterious sale of an elegant seven-story building at 50 East 57th Street was reported. The building was the former home of gunmakers Holland & Holland, a division of Chanel, and was bought by Davis Realty LLC for $14.25 million.
440: The Park Avenue address of the 495-room Drake Hotel that stood at at 56th and Park Avenue since 1926. Designed by Emery Roth, the 21-story hotel held the city’s first major public disco, Shepheard’s. The building was among the last pre-war structures along Park Avenue between Grand Central and 57th Street.
$418,000,000: Amount developer Harry Macklowe paid for the Drake hotel and accompanying air rights in early 2006. This equates to roughly $850,000 a room. He began demolition of the hotel in the summer of 2007.
$4,000,000: Amount Harry Macklowe paid to buy Fauchon out of its lease at the Drake Hotel in 2007. The French chocolatier is now next door to the site at 442 Park Avenue.
30: Number of floors Harry Macklowe planned for an office tower at the former Drake Hotel site. A schematic diagram penned by SLCE Architects showed a squat tower with large floor plates and 150 feet of frontage along 57th Street. In 2007, Curbed reported the incoming of another “cheap, glass box.”
200,000 Square Feet: Floor area that Nordstom hoped to occupy on the lower levels of Harry’s future tower. Though a letter of intent was signed, the deal fell through, and five years later Nordstrom signed on to Extell’s upcoming Central Park Tower for a 285,000-square-foot flagship store.
$100,000,000: Amount holdout Jacob the Jeweler demanded for its building at 48 East 57th Street. Macklowe balked. After only acquiring four of seven buildings for a large-floor-plated office tower, he shifted gears towards a residential project.
$16,600,000: Price Harry Macklowe paid to buy out Audemars Piguet after 14 months of negotiation. The watchmaker was the sole tenant at 40 East 57th Street
101 Feet: Total amount of prized 57th Street frontage 432 Park captured once Macklowe convinced British retailer Turnbull & Asser to relocate from its townhouse at 42 East 57th Street to 50 East 57th Street to the tune of $32.4 million. Five buildings in all were demolished and air rights from two adjacent townhouses transferred to the site.
$510,000,000: The loan amount for which Harry Macklowe was in default with Deutsche Bank and other lenders when foreclosure proceedings were filed in September 2008.
20: Number of suitors vying to take control of the $224 million iStar senior note which would likely lead the winning bidder to full control of the site. Bidders included Silverstein Properties, Related Companies and Apollo Real Estate Partners. Related’s Steve Ross described the site as “the best piece of property for development in the city,” and Apollo’s Bill Mack called it “one of the great pieces of property in the world.” However, when bids came in well below the $160 million asking price, iStar took the note off the market.
1/5/2010: Date when it’s announced that Los Angeles-based CIM Group will partner with Macklowe Properties to pay off the $510 million loan owed to ten debt holders. Later it’s reported that CIM will pay the William Macklowe Company $305.4 million for the site.
1,800 Feet: The incredible building height rumored for the proposed tower in early 2011. The 130-floor height would have made it the tallest building in the western hemisphere and the third tallest in the world.
67: Age of Uruguayan-born architect Rafael Viñoly when it was revealed in August 2011 that his firm would be the tower’s design architects. SLCE Architects are commissioned as architects of record, Deborah Berke & Partners as the interior designers, and Bentel & Bentel Architects as the interior designers of the amenity spaces.
1,397 Feet: Final height of the tower, meaning it would not only dethrone the 891-foot-tall New York by Gehry and the already underway 1,005-foot One57 as the tallest residential building in the city, but would ultimately take the title as the tallest apartment building in the world.
1:15: The slenderness ratio of the tower. With an astonishing height of nearly 1,400 feet and floor plates averaging less than 9,000 square feet, the tower is the most slender skyscraper in the United States.
$225.00: The cost of the Hoffman Wastepaper Basket that reportedly inspired Vinoly’s 432 Park design. Short on funds for that home purchase at 432? Well you can pick up one of these trash cans at the Neue Galerie gift shop to console yourself.
799,995 Square Feet: Total gross square footage of the project. 432 Park is less than half the floor area of the angle-roofed 601 Lexington Avenue (former Citigroup Center) a few blocks south.
67: Number of pages in 432 Park’s glossy sales brochure. The development team also runs a 24-hour live sky-cam of the construction site and commissioned photographer Richard Berenholtz to document the tower’s construction progress.
$1,000,000: The cost of 432 Park’s four-minute-long marketing video. That’s $250,000 a minute, or more than $4,000 a second. To the tune of Mama Cass’ “Dream A Little Dream,” the film features clips of Harry Macklowe in a King Kong outfit and aerialist Philippe Petit walking a tightrope stretched from the tower’s site to the Empire State Building.
$1,200,000,000: Estimated total cost of the development as reported in May 2012. One year later, the development already had contracts for nearly $1 billion worth of apartments.
$3,127,000,000: Expected net income from the sale of residential units and retail space, a record for a Manhattan residential building and up 30 percent from the initial projection of $2.4 billion in 2012.
4/27/2012: Date it was reported that a cement truck was unloading its payload into the site. Construction finally began eight years after the first whispers of the site’s assemblage were reported.
93′-6″ x 93′-6″: The perfectly square dimensions of 432 Park’s tower floor plates. Interior layouts are completely free from structural elements, providing flexibility for custom redesigns. Each floor can accommodate between one and four residences.
3: Days taken to construct one floor during the tower’s peak vertical climb. One floor was constructed every four days for the first 50 floors and a three-day cycle thereafter.
6: Number of the tower’s top floors that are reserved for mechanicals, including a tuned mass damper to reduce building acceleration. Approximately every 12 floors are double-height, open-air mechanical floors, allowing wind to pass through and reducing wind shear.
10′ x 10′: Dimension of 432 Park’s windows. They’re surrounded by 44-inch-wide exterior structural columns spaced 15′-6″ apart and connected to 44-inch-wide horizontal perimeter beams, ultimately forming a gridded structural exterior tube. Ten-inch-thick, concrete flat plate floors act as a diaphragm, tying the exterior structure and the concrete core together.
14,000 PSI: The extraordinary compressive strength of the strongest concrete used in the tower. CityRealty architecture critic Carter Horsely comments on the building’s exposed white concrete facade saying, “Some observers with less than perfect vision could be excused for thinking that its very, very white and apparently very, very smooth, façades were the purest white marble. It’s concrete, stupid! A concrete, however, that is so marvelously treated that it makes a mockery of most “cast-stone” façade treatments.”
Video courtesy of Doka USA
10/10/2014: Date of topping out ceremony held for 432 Park’s 1,500 construction workers.
2: The number of Metropolitan Towers stacked on top of each other to get to the height of 432 Park. The 716-foot tower was developed by Harry Macklowe in the early 1980s and once contained the highest apartments in New York City.
392 Feet: How much higher 432 Park is than One57. Developed by Gary Barnett’s Extell Development, One57 is currently the tallest finished residential building in New York and according to a recently published CityRealty report is the most expensive building in the city. Also in the photo above is the bronze-glass Trump World Tower that was the world’s tallest apartment building when finished in 2001.
351 Feet: How much higher 432 Park is than the 1,046-foot Chrysler Building. The upper floors of the art-deco icon are similar in dimension to 432 Park.
147 Feet: How much higher 432 Park is than the Empire State Building. However, the tip of the ESB’s antenna, which isn’t typically counted towards building height, is 57 feet higher than the roof of 432. Though the ESB is almost three times larger in floor area than 432 Park, it took less than half the time to rise.
29 Feet: How much higher 432 Park’s roof is compared to One World Trade Center. The uppermost penthouse of 432 Park will actually look upon One WTC’s observation deck. One WTC features a 408-foot-tall spire that brings its total official height to 1,776 feet.
5: The New York height ranking of the tower in 2020. It will fall behind One World Trade Center, Central Park Tower, One Vanderbilt, and 111 West 57th Street.
104: Number of condominium residences in the tower. According to CityRealty, five units are currently available at the average price of $8,059 per square foot, ranging from a $17.4 million, two-bedroom unit on the 42nd floor to a $44.25 million, four-bedroom on the 80th floor.
12’6″: Typical ceiling height throughout the building’s residences; eight feet is a standard residential ceiling height throughout the country. To keep it all in scale, Deborah Berke Partners specified 9-foot doors for 432’s residences.
35th: Floor of 432 Park Avenue’s 4,000-square-foot model unit designed by Deborah Berke Partners. Throughout the residential interiors, finishes are “precise, minimalist, and elegant.” They include marble breakfast bars, pale maple floors, slab marble bathrooms, and custom-designed hardware. The model unit features a gold leaf Yves Klein coffee table, a hand-poured glass chandelier by John Pomp, and artwork by Ellsworth Kelly.
$5,941: Price per square foot expected for condos. The starting price for a two-bedroom is $7.4 million; for a three-bedroom $10 million; for a four-bedrooms $40.25 million; and for a five-bedroom $64.5 million.
$190,000: Price of the large individual storage units in the basement to keep your home minimal and clutter-free.
10: Number of full-floor penthouses initially offered within the upper levels of the tower. Penthouses on floors 85 through 88 are 8,055 square feet and have seven bedrooms. Penthouses on floors 91 through 96 are 8,255 square feet with six bedrooms. All provide private elevator landings, wood-burning fireplaces, and commanding 360-degree views from 24 10’x10’ windows. But as 6sqft reported yesterday, the full-floor penthouses on floors 91-95 will each be divided into two flats, sized 4,400 square feet and 3,600 square feet, with asking prices of $40.25 million and $39.75 million.
$95,000,000: Price of a penthouse apartment that reportedly went into contract to Saudi Arabian billionaire Fawaz Al Hokair. That’s $11,508 per square foot for the full-95th-floor pad. Prior to being sold, it’s price rose 15 percent, from $82.55 million over the course of one year. The highest price per square foot for a New York City condo is Russian tycoon Dmitry Rybolovlev’s condo purchase for his daughter at 15 Central Park West in 2008. The deal dialed in at $13,049 per square foot. The record price paid for a New York City condo is a 10,923-square-foot penthouse on the 89th and 90th floors unit at One57, which sold for $100.5 million.
1,302 Feet: Height above street level the top-floor penthouse apartment will sit, making it the highest apartment in the world just topping the luxury residential suites of Burj Khalifa in Dubai.
95: Floor number listed for the six-bedroom penthouse that is in reality on the 78th floor of the building. The tower has many double-height floors which is how the development team translates the building’s 84 actual floors into 96.
44′-4″: Length of living rooms in the upper-floor apartments. The space is next to a 28-foot-long library with a wood-burning fireplace
32 Feet: Length of upper-level eat-in chef’s kitchens. They are outfitted with marble floors and countertops, a wine cellar, pantry, center island, white lacquer and natural oak cabinetry, Miele stainless steel appliances, and Dornbracht polished chrome fixtures.
17′ x 34′: Dimensions of the dining rooms in the penthouse units where one can comfortably fit a 15-chair dining table with room to spare.
15′ x 30′: Dimensions of the corner master bedroom suites which feature a sitting room, two dressing rooms and two windowed baths.
7: The number of bathrooms in the top penthouse units. Master bathrooms are outfitted in book-matched slabs of Italian statuario marble with marble vanities, radiant heated floors, and freestanding soaking tubs.
22 Inches: The diameter of 432’s 1,200-pound marble oval sinks.
2: Number of sinks, toilets, showers, and dressing rooms accompanying each master bathroom within the penthouses. Labeled “His” and “Her” on floorplans, only Hers provides the sculptural soaking tub aligned perfectly to the 10′ x 10′ window.
3: Number of states visible from full-floor homes (NY, NJ, CT), in addition to all five of New York’s boroughs
13: Number of major bridges that can be seen from the uppermost floors of the tower: George Washington Bridge, TriBoro (RFK) Bridge, Queensboro (Ed Koch) Bridge, Whitestone Bridge, Throggs Neck Bridge, Williamsburg Bridge, Manhattan Bridge, Brooklyn Bridge, Verrazano Bridge, Hell’s Gate Bridge, Bayonne Bridge, Pulaski Skyway, and Tappan Zee Bridge.
47: Number of miles away 432 Park can be seen from sea level. That’s roughly the distance from the tower to Beacon, NY, Bridgeport, Connecticut, or Trenton, New Jersey.
0: The number of stars that can be seen in the night sky from 432 Park. Yep, the same as the rest of us. But who needs stars when you have the millions of city lights shimmering below.
12: Number of private office units that can be purchased inside the tower.
2′-0″: Thickness of the structural concrete core housing the elevators, emergency stairs, and utilities.
25: Number of studios on the 28th and 29th floors to house residential support staff. Prices range from $1.5 million to $3.9 million, and average roughly $4,541 per square foot. Two 615-square-foot staff units were priced at $2.875 million.
30,000 Square Feet: The total size of amenity areas, which include a lounge, private restaurant, outdoor garden for dining and events, indoor swimming pool, fitness center, and spa with sauna, steam, and massage rooms, library, billiards room, screening/performance venue, conference room, children’s playroom, and yoga studio. Also provided by the building’s staff will be in-suite dining and room service, 24-hour doorman, on-site parking garage, and valet services. All amenity spaces have ceiling heights up to 28 feet.
5: Number of “club unit” levels that span from floors 12 to 16. The club includes a fitness center, swimming pool, whirlpool, sauna, steam room, library, and conference and screening rooms.
75 Feet: Length of the tower’s swimming pool whose clean lines and materials are reminiscent of Mies van der Rohe’s Barcelona Pavilion.
18: Number of 76-square-foot personal wine cellars available to buyers. Designed by high-end winery Sherry-Lehmann, they guarantee a climate no warmer than 57 degrees. Prices range from $158,000 to $378,000.
15′-0″: Height of chandeliers suspended from 432 Park’s restaurant and lounge’s 30-foot-high ceilings.
64: Number of seats at the tower’s 8,500-square-foot private restaurant on the 12th floor with an accompanying 5,000-square-foot tented terrace.
3: Number of meals a day that will be served exclusively to condo owners and their guests in the building’s private restaurant. According to the WSJ, “Chefs will prepare food in an open kitchen to create a little theater.”
$150 Per Square Foot: Starting rents at the 71,000-square-foot, cube-like office building attached to the development. With the hopes to capture some of the highest office rent in the city, the cube will feature a 1,600-square-foot glass penthouse that connects to a 5,000-square-foot outdoor roof deck. Also in the development will be three retail spaces.
3Q | 2016: Projected completion of 432 Park Avenue. With already 70% of units already in contract, closings will begin by the end of this year.
Stay up to date on progress and listings at 432 Park Avenue on CityRealty.
- Developers Chop 432 Park’s Full-Floor Apartments Into Smaller, Cheaper Units
- Rafael Viñoly’s 432 Park Reportedly Showing Cracks in Its 1,400-Foot Facade
- A Trashcan Inspired the Design of Rafael Viñoly’s 432 Park Avenue
- All 432 Park coverage on 6sqft
Neighborhoods : Midtown East