View of the future storefront at 257 Bleeker Street. Map data © 2019 Google
City Bakery founder Maury Rubin has spent the past weeks in a “Wonka-ish frenzy,” Grub Street tells us, as he prepares to launch his latest venture: the Wonderbon Chocolate Co. Rubin and his partner have taken out a three-month lease on a storefront at 257 Bleeker Street—most recently occupied by Sugar and Plumm—which will feature a menu of twelve hot chocolate flavors in an espresso-bar setting. The opening comes just in time for February, the month Rubin made famous for his hot chocolate festival at City Bakery, a tradition he began in 1992 that attracted more than 50,000 customers each year.
Modified version of photo by Shawn Rossi on Flickr
If there was one thing City Bakery was known for, it was the hot chocolate. The thick and creamy beverage (with the option to add a massive, homemade marshmallow) was created by founder Maury Rubin when he had a fortunate accident while working on a chocolate mousse recipe, Grub Street tells us. They also tell us that Rubin, who closed City Bakery last month due to debt, will be launching a series of pop-ups around town to sell his famous hot chocolate.
Map data © 2019 Google
As it approaches its 29th anniversary, Union Square-area favorite City Bakery may soon close its doors for good. The bakery and cafe opened in 1990 at 22 West 17th Street (it moved to its current 3 West 18th Street location in 2001) and has become well known over the years for its pretzel croissants, chocolate chip cookies, and decadent hot chocolate that comes with the option to add a massive, homemade marshmallow for $2, as well as the hot chocolate festival it hosted every February. However, as the Post first spotted, a two-part Instagram post last week explains that the bakery is in some serious financial trouble. “We have too much debt, debt which is like quicksand,” they wrote.
Image via Wiki Commons
City Bakery announced Friday that Birdbath bakery in the Vesuvio storefront at 160 Prince Street has closed for good, Gothamist reports. City Bakery founder Maury Rubin moved into the familiar green storefront in 2009 after the death of Anthony Dapolito, whose family created Vesuvio in 1920. Now, neighbors are wondering if new owners will alter the familiar face of the iconic Soho landmark.
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