Apple

Bronx

Apple’s first store in the Bronx is now open

By Devin Gannon, Mon, September 27, 2021

© Apple

Getting help from the Genius Bar or checking out the latest iPhone just got a lot easier for Bronx residents. Apple opened its first location in the borough on Friday, marking the company’s 11th store in New York City. The Apple Store will be located on the ground level of Mall at Bay Plaza in Baychester.

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Policy, Transportation

Sally Librera, Senior Vice President of Subways, distributing free face masks to transit customers on July 23; Photo: Marc A. Hermann / MTA New York City Transit on Flickr

The Metropolitan Transportation Authority on Sunday asked Apple to develop a more simplistic face-recognition system to prevent riders from removing face coverings to unlock their smartphones while commuting. An update to the company’s Face ID feature is currently in the works, but in a letter to CEO Tim Cook, MTA Chair Pat Foye requested the technology be expedited. “We urge Apple to accelerate the deployment of new technologies and solutions that further protect customers in the era of COVID-19,” Foye wrote, according to the Associated Press.

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Midtown West, real estate trends

Apple signs lease for four floors at 11 Penn Plaza

By Michelle Cohen, Tue, February 25, 2020

11 Penn Plaza, apple, vornado

Streetview of 11 Penn Plaza, Map data © 2020 Google

After the Post first reported speculations of the deal in January, they now report that Apple will lease four floors of space at 11 Penn Plaza. Sources told the Post that the tech giant became interested in the 1.15-million-square-foot building that stretches along Seventh Avenue between West 31st and 32nd streets across from Madison Square Garden after losing out to Facebook on a spot in the Farley Building. However, those with knowledge of the deal say that Apple has only signed a five-year deal, which may suggest that they are still keen on finding a larger, more permanent home in NYC.

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Midtown West, New Developments

Penn-Farley Complex, Moynihan Station, Farley Post Office, Moynihan Train Hall

Rendering courtesy of Skidmore, Owings & Merrill courtesy of Gov. Cuomo’s office

Two major tech companies are vying for office space at the former James A. Farley Post Office in Manhattan. The New York Post reported on Tuesday that Facebook and Apple both want to lease space at the former post office which is being converted by Vornado Realty Trust into a mixed-use site with 740,000 square feet of office space and a new train hall underneath. In September, it was reported that Facebook was in advanced talks for office space, but according to the Post, Apple has “suddenly decided it, too, wants all four floors of Farley’s office space.”

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Midtown

Photo by Aaron Hargreaves for Foster + Partners

Apple’s famous Fifth Avenue flagship reopens Friday after more than two years of renovations. The glass cube has returned as an entrance to the store, set above the newly updated and locust tree-lined public plaza. As 6sqft previously reported, it cost $2 million to remove the cube in 2017 during the Midtown Manhattan store’s expansion.

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real estate trends

Apple expands its search for new Manhattan office space

By Alexandra Alexa, Thu, August 15, 2019

hudson yards, nyc, west side

Photo of Hudson Yards via Flickr

Several of the world’s biggest tech companies have been ramping up their Manhattan real estate search in recent months. The latest news comes from Apple, who is reportedly seeking up to 750,000 square feet of new office space, according to The Real Deal. In February, 6sqft reported that the California-based company was close to securing space at 55 Hudson Yards, but those plans have changed. Sources told The Real Deal that Apple is now considering leases at neighboring 50 Hudson Yards, the Farley Post Office, and One Madison Avenue, with brokers Martin “Mack” Horner and Peter Riguardi of JLL leading the search.

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Art, Events, Technology

John Giorno’s “Now at the Dawn of My Life”; all images courtesy of Apple and New Museum

Ready to experience a new dimension of Central Park? Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting a series of site-specific, augmented reality artworks. Artists Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist—most of whom are working in AR for the first time—were tapped to transform the park into a virtual, interactive gallery of sorts, as part of the experiential project called Apple [AR]T Walk, which kicks off from the Apple Store on Fifth Avenue.

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hudson yards, real estate trends

55 Hudson Yards, KPF, Manhattan Offices, Related, Oxford

55 Hudson Yards; Via Related Companies, Oxford Properties, Mitsui Fudosan

Apple is looking to move to a Hudson Yards office tower, the New York Post reported Monday. The company is in advanced talks to secure 60,000 square feet at 55 Hudson Yards, a 51-story building opening soon, as well as possible retail space at the mega-development site. Designed by Kohn Pedersen Fox and Kevin Roche, the 779-foot-tower features light-filled offices with modest-sized floor plans.

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Downtown Brooklyn, New Developments

300 Ashland Place , TEN Arquitectos, Two Trees Management, Downtown Brooklyn rentals, BAM Cultural District

Apple opened its first Brooklyn store on Bedford Avenue in Williamsburg over the summer, which many felt was the final nail in the coffin of the neighborhood’s gentrification. The company has now set their sites on another rapidly developing part of the borough, as The Real Deal reports they’ve inked a 10-year deal for a 12,000-square-foot space in the ground floor Two Trees Management’s 300 Ashland Place in Downtown Brooklyn‘s BAM Cultural District. It was an off-market deal, so there’s no asking rent, but sources say the going price for the 32-story rental tower’s retail space is $150 per square foot.

More details ahead

Daily Link Fix

Guggenheim NYC, Guggenheim Museum, Upper East Side
  • Soundscape exhibit, which opens tonight, highlights the actual sounds of iconic New York interiors, such as Grand Central Terminal, the Seagram Building lobby, and the Guggenheim. [MCNY]
  • The MTA wants to turn token booth clerks into subway concierges with eyes on the platforms. [Gothamist]
  • Take a global tour of the 50 most eye-catching apple stores. [Curbed]
  • When Museum Mile was a shanty town. [Ephemeral NY]
  • Peek around designer Alex Papachristidis’ Manhattan home full of bold patterns, jewel-tone colors, and exotic accents. [Elle Décor]

Images: Guggenheim (L); Apple store (R)

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