If you’re getting ready for this evening’s seder, you’ve likely picked up a box of matzo, and chances are pretty good that your unleavened bread comes from Streit’s. For 90 years the company produced matzo at the rate of almost 900 pounds an hour at 150 Rivington Street, but in early 2015 news hit that the country’s last family-owned matzo factory would be relocating to Rockland County. Developer Cogswell Realty bought the site for $31 million, embarking on plans for a condominium, and today, ironically timed with the first day of Passover, the first rendering of the project has been revealed.
The image was published in a New York Times article about Lower East Side institutions being replaced by condos. Design-build firm Gluck+ are the architects, and they’ve created a fairly standard, seven-story, glass box with some planted terraces along the top-floor setbacks. Though the design lacks any reference to the iconic business, the developers have said they plan to include Streit’s memorabilia in the lobby.
The building will hold 45 one- and two-bedroom units, which will start at $975,000. This includes four duplexes on the seventh and eighth floors. It will have 13,000 square feet of retail, as well as a gym, bike storage, and a 1,750-square-foot residents’ roof terrace. Demolition will begin in the next week or two, and units are expected to hit the market in May. Find future listings for 150 Rivington Street at CityRealty.
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Neighborhoods : Lower East Side