Pioneering juice bar Liquiteria appears to shutter all NYC locations

January 14, 2020

The original Liquiteria on 2nd Avenue and 11th Street in 2013; Map data © 2020 Google

The Liquiteria at Fourth Avenue and 13th Street closed down last week, the last of five remaining New York City locations that have now shuttered, Eater reports. The juice bar chain opened its first location in the East Village at Second Avenue and East 11th Street in 1996, making it an early pioneer in the celebrity-fueled juice craze that eventually followed. There has been no mention of the closures from the company (their social media accounts haven’t been active in months or years, depending on the platform) but their website is no longer active and phones at every location are disconnected. The Fourth Avenue storefront appears largely emptied in photos captured by EV Grieve.

As cold-pressed juices became increasingly popular in the 2010s, Liquiteria founder Doug Green started expanding the brand’s presence. He sold the company to a group of investors in 2013, who opened three new standalone shops in 2014 in addition to bringing Liquiteria outposts to food halls like Urbanspace. In 2018 the original East Village location closed without revealing a reason.

[Via Eater]



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