Images courtesy of IKEA
In celebration of its 80th anniversary, IKEA is launching a new collection that honors its past. The beloved Swedish furniture retailer is releasing the “Nytillverkad” collection, a “loud, colorful, and fun” assortment of vintage-inspired furniture, bedding, and accessories that offers a new take on classic IKEA pieces. Starting this July, the company will launch a series of selected products from its design archive that are reimagined for today, with fresh, vibrant colors and materials.
The Nytillverkad collection features vintage-inspired pieces updated to be relevant to the needs of customers today. Staying true to the original designs, IKEA has reimagined them in “striking shades” and updated materials.
“This collection is loud, colorful, and fun. All the products have a story behind them, like one of our most iconic products LÖVET, first introduced in 1956,” Karin Gustavsson, creative leader of the Nytillverkad collection, said. “In the Nytillverkad version, we call it LÖVBACKEN, and it comes in orange, blue, and light green with an ash veneer top, adding a bold pop of color to any room.”
One highlight of the collection is Swedish textile designer Sven Fristedt’s iconic KRYPKORNELL pattern, first released in 1980 as a pattern on the cover for IKEA’s KLIPPAN sofa. The beloved playful floral pattern is now available on bedding, kitchen accessories, pre-cut fabric, and cushion covers.
The collection also includes the DOMSTEN stool, featuring a smooth pine top and metal legs in modern colors, taking inspiration from the JERRY stool designed by Karin Mobring. Also included in the collection is a daring new take on the SMED coat stand, an iconic IKEA design originally developed by designer Rutger Andersson.
“At IKEA, the past, the present, and the future are all connected”, Fredrika Inger, Managing Director at IKEA, said. “We’ve designed many functional and beautiful home furnishing products during the last 80 years, and it’s only natural that we get curious about our achievements in the past.”
Inger continued: “With Nytillverkad, we are returning to the future, again. In multiple launches over the next few years, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation. We are happy to bring back these timeless designs truly appreciated by the customers over the years.”
There will be multiple launches of the Nytillverkad collection over the next few years.
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Images courtesy of IKEA
Tags : IKEA