Espresso machines can cost thousands, and traditional drip coffee pots (we’re looking at you Mr. Coffee), while inexpensive, can often yield a subpar cup of Joe. But a $30 coffee maker is well on its way to providing a happy medium for caffeine aficionados.
Business Insider took a look at the AeroPress coffee maker from Aerobie, which uses an airtight plunger to push coffee or espresso through the filter. The company claims its success is in the product’s ability to brew under “ideal conditions”–proper temperature, total immersion, and rapid filtering.
AeroPress is similar to a French Press, but because of its shorter brew time (it makes one to three cups per pressing in about a minute), lower temperature, and use of paper filters, it doesn’t produce the harsh oils and acidity found in many press coffees. It should be noted, though, that it doesn’t brew traditional espresso; there’s no crema and it’s not as concentrated. It could be used to make cappuccinos or lattes, but you’d need a separate milk frothing device.
AeroPress is available for purchase on Amazon.
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Images via AeroPress