Bruce the Juicer Adds a Splash of Personality to the Mundane Task of Juicing

April 8, 2016

It’s zero fun when you catch a squirt of citrus in your eye, but that doesn’t mean the juicing process can’t be a good time. Thanks to the design team at Monkey Business, and their friend ‘Bruce’ the juicer, the kitchen task just got a bit friendlier. Made out of a single piece of wood, Bruce’s favorite activity is to delve head first into citrus of all kinds, using his conveniently shaped dome to extract every last drop of liquid.

bruce the juicer, monkey business, Oded Friedland

Bruce, which costs $18, comes from the playful product design company Monkey Business. The company has been bringing playful humor to everyday objects since 1994. The studio was founded by industrial designer Oded Friedland formerly a graduate and today a teacher at the Bezalel Art & Design Academy in Jerusalem. See more work from Monkey Business here.


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