6sqft’s series “Where I Work” takes us into the studios, offices, and businesses of New Yorkers across the city. In this installment, we’re going inside innovative design firm ICRAVE’s Nomad studio. Want to see your business featured here? Get in touch!
According to the founder of hospitality design firm ICRAVE, Lionel Ohayon, it’s not about the materials used in a project, but the memories created. “I always say, people may hate or like our spaces, but the most important thing is that they remember them,” the Toronto-native told us. Through design, the innovative studio focuses on creating memorable experiences for its clients, a long and varied list that includes the Dallas Cowboys and Memorial Sloan Kettering Cancer Center.
The firm’s mission is ingrained in the culture at ICRAVE, a 40-member team consisting of graphic designers, architects, and public relations pros, an office where creativity is fostered through a mixture of collaboration and independence. The open layout of the studio makes this work culture possible, with custom-designed doors and partitions to transform the space into however necessary. On a recent tour of ICRAVE’s studio near Madison Square Park, Ohayon told 6sqft about the firm’s wide range of projects and how his team turns ideas into unforgettable adventures.
See iCRAVE’s studio and meet Lionel
Current view of 1 Madison Avenue via Flickr; Rendering of 1 Madison via SL Green Realty
The Nomad office tower that neighbors the Met Life Tower is getting a major makeover, SL Green announced Monday. The 13-story building at One Madison Avenue will undergo a redevelopment, including an addition designed by Kohn Pedersen Fox and a modernization of the building’s existing podium. The real estate company said it will reduce the building to its ninth floor and create 18 additional column-free floors above. A rendering released on Monday shows off the planned glassy addition, as well as wraparound and rooftop outdoor terraces that will measure over one acre.
Get the details
The landmarked Gilsey House at 1200 Broadway was once one of several fashionable Broadway hotels to open after the Civil War, and many of these historic details remain, complemented by the kind of 21st-century updates we expect to find in this once-again fashionable neighborhood. The 1871 Second Empire cast-iron building has become a NYC fixture, known for its three-story mansard roof, and it’s right above this iconic roof that this $3.2 million penthouse is perched. In addition to the landscaped roof deck, complete with a water tower and Empire State Building views, the three-bedroom pad has a sprawling loft layout, two skylights, and a mini solarium.
Have a look
The former Nomad loft of late pop-art artist Roy Lichtenstein is for sale, asking $4.5 million. Lichtenstein, who was a native of New York City, lived at the four-bedroom home at 105 East 29th Street from 1984 to 1988. Located on the eighth floor, the sprawling space measures 3,200 square feet and features four exposures from 19 windows. As 6sqft reported last year, Lichtenstein’s son Mitchell listed a home in the Greenwich Village Historic District for $25 million; today it’s back on the market for just under $20 million.
Take the tour
, Thu, September 27, 2018
While all has been quiet regarding HFZ Capital Group’s office tower in Nomad since December, new documents from the Department of Buildings documents filed on Tuesday reveal the project is still on track. CityRealty uncovered a ZD-1 zoning diagram online with a site plan, section, and axonometric drawing that mirror renderings released last year. Designed by Bjarke Ingels Group, the tower will rise from a through-block property at 3-7 West 29th Street.
Find out more
Head baker Dianna Daoheung and Black Seeds’ new Nomad location
6sqft’s series “Where I Work” takes us into the studios, offices, and businesses of New Yorkers across the city. In this installment, we’re going inside Black Seed Bagels‘ new Nomad location. Want to see your business featured here? Get in touch!
“We founded Black Seed with the goal of bringing extremely well-made bagels, bagel sandwiches, and coffee to everyone,” said co-owner Noah Bernamoff. After he and Matt Kliegman met through a mutual friend while running separate restaurants (Matt, The Smile and the Jane Hotel ballroom and Noah, Mile End Delicatessen), they decided to open their first location of Black Seed Bagels in Nolita in 2014. The Montreal-meets-New York-style bagels became an instant foodie hit, and the partners now have locations in the East Village, Battery Park City, and, as of this week, Nomad.
6sqft paid Noah a visit at their latest location in the trendy Ace Hotel and chatted with him about Black Seed’s journey. We also met with head baker Dianna Daoheung, who developed the shop’s unique hand-rolled, wood-fired bagels (which garnered her a James Beard nomination) and expanded the menu to include sandwich collaborations with fellow NYC restaurants and chefs.
See the space and meet Noah and Dianna
A rare find in 21st-century Manhattan, this light-filled loft at 50 West 29th Street in go-go Nomad is a legit live/work space with a history of artists-in-residence. Asking $1.995 million, it’s also a high-floor co-op with Empire State Building views in one of the city’s hottest neighborhoods, with great bones and plenty of potential. In its current state of artsy maximalist splendor, the two-bedroom home has plenty of character and room for creating and living.
Get a closer look
Tap into your inner child and imagine what features would make an ideal living space. Slide, rock wall, and zip line would most likely be the top three. Well, now your inner child and your actual child can have it all in this insanely fun and functional five-bedroom unit at 260 5th Avenue in Nomad, asking $6,995,00. Profiled previously by 6sqft, the home was envisioned by the architects at Studio DB, who created an elegant, functional and fun home that would make any family giddy from morning until night.
Get a look at all the fun
Rendering via BIG Architects
Despite switching architects from Moshe Safdie to Bjarke Ingels of BIG Architects in September, HFZ Capital Group is still on track with its office tower planned for 3 West 29th Street. New renderings obtained by YIMBY reveal a much taller building than filed in September, which called for 33 or 34 stories. The designs are showing a roughly 60-story tower, officially dubbed “29th and 5th,” planned for the Nomad neighborhood, with a footprint of potentially 600,000 square feet.
Take a look
We’ve watched the tower-to-be at 277 Fifth Avenue rising skyward over the past year on its way to a heady– though brief–moment as the tallest spire in Nomad, and now, CityRealty reports, the 55-story building is now topped out at 663 feet. Designed by Rafael Viñoly, the building’s understated façade consists of striped masonry bands with four open-air clerestories offering some of the loftiest private outdoor spaces in Manhattan. Though the new tower may only be the 79th tallest in the city, its central Fifth Avenue location will grant its residents singular wide-angle views across the Manhattan skyline and beyond. Photoblogger Field Condition helped to celebrate the topping-out by capturing these impressive views from within the tower’s frame.
See new photos and find out what’s to come