A giant, undulating 3-D billboard will debut in Times Square this month

Posted On Thu, August 3, 2017 By

Posted On Thu, August 3, 2017 By In Design, Midtown, Technology

Image via Radius Displays

Real New Yorkers will do anything they can to avoid the chaos of Times Square, but debuting in less than a week is a technological marvel that might draw even the most Midtown-adverse out of their Uptown or Downtown havens. As CityRealty first reports, Radius Displays, a leading digital sign producer, has plans to introduce a massive 3-D video display in the ad-drenched stretch this month. The billboard, which they are billing asunlike anything else in Times Square, or indeed the world,” will not only span an impressive 2,600-square-feet but be made up of thousands of individual panels capable of creating mind-boggling Inception-like effects.


Image via Radius Displays

Radius has spent more than four years designing, engineering, and testing the robotic billboard which will employ high-tech LED modules able to move up to two feet per second. Together the panels will create an infinite number of 3-D display options further enhanced by the more than 1.5 million individual pixels incorporated into the design.

Image via Radius Displays

“This one-of-a-kind display will showcase the synergy between the dynamic content and moving panels,” says Radius Displays. “The robotic technology we’ve developed, and is now patented, will be a game changer for designers and creative teams; it provides enormous new possibilities for user engagement.”

Image via CityRealty

Although there is no word on which company the display is being installed for, some suspect it could be Coca-Cola. CityRealty writes that the sign is rumored to go live August 8.

[Via CityRealty]

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