Eataly

November 16, 2023

Eataly opening new store in Soho

Eataly's third New York City outpost will open in Soho next week. Located in a landmarked building at 200 Lafayette Street, the store will offer Eataly's world-renowned authentic Italian goods, a specialty market with curated Italian and local delicacies, a restaurant, and an all-day cafe. Eataly Soho will open its doors on Saturday, November 25 at 12 p.m.
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April 21, 2023

Eataly Flatiron unveils rooftop restaurant inspired by the Italian countryside

Eataly Flatiron's seasonal rooftop restaurant has undergone a floral transformation for spring. Located on the 14th-floor rooftop of the esteemed Italian food and beverage marketplace, Serra by Birreria opened for the season on Thursday. The restaurant's lush, intricate design was created and installed by Less Than 3 Studio and is inspired by Southern Italy's countryside. Over the course of these warmer months, Serra will host a jam-packed schedule of programming and events, including live DJ sets, and the restaurant's first-ever zodiac night.
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April 16, 2021

Eataly’s rooftop restaurant is now a blooming greenhouse

SERRA by Birreria, the popular Italian restaurant on the 14th-floor rooftop of Eataly, has transformed itself for the spring. "Serra will instantly transport guests to the Italian countryside," the restaurant tells us, as it will become a beautiful, blooming greenhouse featuring seasonal dishes with ingredients sourced from the local Union Square Greenmarket. A portion of the proceeds during this time will be donated to the Brooklyn Botanic Garden’s Children’s Garden, where children 2 to 17 years old have the chance to plant and harvest their own crops and flowers.
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October 2, 2020

Eataly NYC’s new honey-themed rooftop restaurant is the bee’s knees

Eataly's seasonal restaurant in the Flatiron District has undergone a transformation once again. Last week, Serra d'Autunno by Birreria debuted at the 14th-floor rooftop with a new concept dedicated to honey, with "buzzworthy" specialty menu items and cocktails. The restaurant has also partnered with New York-based The Honeybee Conservancy to donate 10 percent of net proceeds from every "honey-focused" dish to the group's Sponsor-a-Hive program.
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August 5, 2020

Eataly’s flowery rooftop to reopen with DIY gin drinks and summer dishes

Eataly's 14th-floor rooftop in the Flatiron District has been transformed into a blooming greenhouse. Opening on Friday, Serra Fiorita by Birreria will bring Italian summer to Manhattan with a seasonal menu, build-your-own gin drinks, and a flowery decor inspired by a 3D paper book. Tables will be distanced, capacity will be limited, and reservations can be made on OpenTable to avoid crowding.
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October 10, 2017

A borough-by-borough guide to NYC’s food halls

Cronuts. Raclette. Poke bowls. Avocado toast. While the list of trendy cuisines making a splash in New York City’s food scene appears endless, food halls are making it easier for New Yorkers to try a bit of everything all under one roof. The city is experiencing a boom in this casual dining style; real estate developers opt to anchor their buildings with food halls, as all-star chefs choose food halls to serve their celebrated dishes. Ahead, follow 6sqft’s guide to the city’s 24 current food halls, from old standby Chelsea Market to Downtown Brooklyn’s new DeKalb Market, as well as those in the pipeline, planned for hot spots like Hudson Yards and more far-flung locales like Staten Island.
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June 5, 2014

A Closer Look at NoMad – Manhattan’s “New” Neighborhood

New York's ever-changing culture is reflected in the surge of new neighborhood names that have sprung up recently — LeDel (below Delancey Street), RAMBO (right around the Manhattan Bridge Overpass), or, one of the most inventive, BoCoCa (the area that is intersected by Boerum Hill, Cobble Hill, and Carroll Gardens). Fortunately or unfortunately, none of these creative monikers have stuck. One that has, though, is NoMad (north of Madison Square Park), bound by 25th Street, 30th Street, Avenue of the Americas, and Lexington Avenue. NoMad has become a go-to place for culture, food, business, and residential opportunities. During the last five years, the neighborhood has seen price-per-square-foot averages rise by 40 percent; the average price per square foot for a condo is now $1,791 compared with $1,279 in 2010.
How did this transformation in NoMad occur? Find out here.