The closing of Streit’s Matzo Factory last year was difficult for many long-time Lower East Siders to stomach. The factory was a near century-old institution that represented a bygone era untouched by gentrification. Unsurprisingly as a result, the condos designed to rise on the storied site have come under the scrutiny since their debut. But those grievances reveal just one side of the story.
In two fascinating interviews ahead, Cogswell Realty developer Arthur Stern and Gluck+ architect Charlie Kaplan share with us how they approached the redevelopment of the historic building located at 150 Rivington, as well as their inspiration for the glassy new structure that will replace it. The pair also speak about their relationship with Streit family throughout the process, and why the Streit’s departure ultimately had little to do with cost or gentrification.
READ THE INTERVIEW WITH THE DEVELOPER HERE…
READ THE INTERVIEW WITH THE ARCHITECT HERE…
If you’re getting ready for this evening’s seder, you’ve likely picked up a box of matzo, and chances are pretty good that your unleavened bread comes from Streit’s. For 90 years the company produced matzo at the rate of almost 900 pounds an hour at 150 Rivington Street, but in early 2015 news hit that the country’s last family-owned matzo factory would be relocating to Rockland County. Developer Cogswell Realty bought the site for $31 million, embarking on plans for a condominium, and today, ironically timed with the first day of Passover, the first rendering of the project has been revealed.
The image was published in a New York Times article about Lower East Side institutions being replaced by condos. Design-build firm Gluck+ are the architects, and they’ve created a fairly standard, seven-story, glass box with some planted terraces along the top-floor setbacks. Though the design lacks any reference to the iconic business, the developers have said they plan to include Streit’s memorabilia in the lobby.
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