What could go better together than feminism and food delivery? Thanks to Grubhub, the online takeout service, hungry New Yorkers can now easily order from women-run restaurants. The company on Tuesday launched an app called RestaurantHER that aims to empower and promote women chefs and owners, who are often underrepresented and underpaid in the restaurant industry. Available nationwide, the app includes a map that looks similar to Grubhub’s typical page, but only highlights restaurants owned or co-owned by a woman or a kitchen led by a woman executive chef.
Photo of Hong Thaimee, the chef & owner of Thaimee Table, a Thai restaurant in the East Village; image courtesy of Grubhub
Across the culinary world, women make up 19 percent of chefs and just 7 percent of head chefs. Further, women chefs earn almost 30 percent less base pay than their male counterparts. With a reach of more than 80,000 restaurants and 14 million diners across the country, Grubhub hopes to reduce these inequalities.
In a press release, Grubhub CEO Matt Maloney said closing the industry’s gender gap will spur creativity and expertise in restaurants across the country. “We believe Grubhub has a duty to support women-run restaurants and promote more diversity, in the industry and on our platform, which will begin with RestaurantHER,” Maloney said.
The first-of-its-kind map allows users to enter their zip code or explore other areas of the map. Once a location is chosen, a numbered list comes up with the women-led restaurants and their menus.
Along with this new interactive initiative, Grubhub will donate $1 up to $1 million for every person who pledges at RestaurantHER.com starting now, until the end of Women’s History Month. The company will give the first $100,000 to Women Chefs & Restaurateurs (WCR), a group that provides resources for women in the food and beverage industry.
Explore the RestaurantHER map here.
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