It’s commonly known that Hank Moody, the main character from Showtime’s Californication is an ex-New Yorker making his way through the wild streets of Los Angeles. But this small factoid didn’t stop the agency responsible for the show’s marketing from building a New York homage to the sexual freedom explored by Moody and many of the other characters in the show. As described by StudioMDA, the designers behind this out-of-the-box deliverable, “the bedroom we designed for him is a perfect room for one of his trysts – a place where pleasure and fetishism are tangible and the boundaries between desire and reality are blurred.” Well, we couldn’t have said it better ourselves.
Not only did the designers draw inspiration from the show, but they also looked to the work of various artists including Nan Goldin and Malcolm McLaren–two names known for their exploration of fantasy and eroticism. The room is intended to be a peek into the controversial world of private desires, the world of Hank Moody.
The design of the room is focused on the mirrored ceiling and its relationship to the platform bed below. The bed is inset into the floor to transcend beyond a place of rest and instead represent a den for constant activity.
The custom mirror on the ceiling, entitled “Positions,” is constructed from several planes of mirrored plexiglas installed at different angles.
The undulating reflective surface of the mirror adds a weightless luminosity, giving both the room and the bed a sense of motion.
For studioMDA, the most interesting part of this project was finding a way to create a space that would appeal to everybody’s inner Hank Moody. Their intention was for any viewer to be able to imagine themselves lying beneath the mirror as they enjoy the amazing views of downtown Manhattan.
StudioMDA is known for their work in cutting-edge gallery and booth design; check out their website to see more projects from the exciting firm.
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Images courtesy of StudioMDA