Spotlight: Gotham Greens Talks Rooftop Farming Against the New York Skyline

Posted On Fri, April 1, 2016 By

Posted On Fri, April 1, 2016 By In Features, Interviews, New Yorker Spotlight, People

The Gotham Greens team: Viraj Puri, Eric Haley and Jennifer Nelkin Frymark

If you walk through the produce section at Whole Foods or scroll through Fresh Direct’s website, you likely have come across Gotham Greens’ Blooming Brooklyn Iceberg Lettuce or Queens Crisp. What make these lettuces different from others is that they’re local, urban greens, which are grown on rooftop greenhouses in Brooklyn and Queens with views of Gotham not too far in the distance.

Gotham Greens was founded in 2009 with the goal of revolutionizing urban farming and providing a model for the future when cities are expected to be even more densely populated. One of the visionaries behind the company is co-founder and CEO Viraj Puri. Viraj and his partners started with one greenhouse in Greenpoint and now have four greenhouses between New York and Chicago that cover over 170,000 square feet and produce 20 million heads of lettuce every year.

6sqft recently asked Viraj some questions about what’s growing in Gotham.

gotham greens packagingImage by 6sqft

What inspired you to co-found Gotham Greens?

Cities don’t have a lot of arable land or fertile soil, but they do have a lot of rooftop space. In places like NYC and Chicago where we have harsh seasons, most of the greens we typically have access to during the winter have been shipped across the country and their taste and nutritional value is often compromised. My partners and I wanted to address the ecological and public health concerns surrounding conventional agriculture. We had a vision for a local, ecologically driven, urban farm operation that could offer city dwellers fresh and high quality greens year-round, and at competitive prices.

Why does Gotham Greens describe its farms as “unconventional?”

When people think of farms, a rooftop greenhouse in the city isn’t necessarily the first thing that comes to mind! We don’t use pesticides and our produce is grown sustainably in technologically-sophisticated, 100-percent clean energy powered, climate-controlled urban rooftop greenhouses. Our irrigation system actually uses 10 times less water than conventional agriculture, while eliminating all agricultural runoff. We’re able to produce 20-30 times more crops than traditional soil-based farms.

Out of all the produce available, why did the company select lettuce?

Since we’re growing in rooftop greenhouses that have a limited footprint, we knew we wanted to grow a product that was in high demand and typically not accessible locally year-round. Lettuces and herbs lend themselves well to being grown hydroponically and they’re typically shipped long distances from places like California, Florida and Mexico. With Gotham Greens, we wanted to focus on growing highly perishable produce like lettuce and basil since these seasonal greens usually travel the furthest and thus have the highest carbon footprint. Growing on an urban rooftop greenhouse enables us to harvest daily and deliver directly to supermarkets and restaurants within hours of picking. This drastically reduces food waste, eliminates the need for long distance trucking, and gives people a fresher and more nutritious product.

gotham greens queens, gotham greens nyc, gotham greens greenhouse, urban faming nyc

What made Greenpoint the perfect location to start farming?

In 2011, we built our flagship greenhouse in Greenpoint and it was the first commercial-scale rooftop greenhouse in the United States. People thought we were crazy when we told them we wanted to build large-scale greenhouses on city roofs. We initially hit a number of setbacks and challenges finding the right landlord. There was no blueprint to follow for what we were trying to do so we’ve had to learn as we went along. Perseverance goes a long way. But Greenpoint was a welcoming neighborhood and it’s a fascinating neighborhood with an edgy mix of industrial, art and residential real estate. There’s a great deal of innovation happening in Greenpoint.

What are some of the architectural and design considerations taken when opening a large-scale commercial urban rooftop farm?

Being a pioneer in this type of facility development meant that there was little precedent and no examples to follow. Many of the design and logistical challenges stem from being several stories up in the air. Architecture, engineering, permitting, regulatory factors and construction are unique problems that greenhouse growers typically aren’t accustomed to. We took our previous experience in greenhouse and environmental design and green building and adapted it to an urban and specifically rooftop locale.

gotham greens queens, gotham greens nyc, gotham greens greenhouse, urban faming nyc

gotham greens queens, gotham greens nyc, gotham greens greenhouse, urban faming nyc

Your most well-known location is atop the Gowanus Whole Foods — how did you end up there?

Early on we had exchanged notes about the possibility of integrating a greenhouse into one of their stores. Once Whole Foods developed its plan for its flagship Brooklyn store that included an urban farming component, they selected us as their greenhouse partner based on our experience in the urban agriculture industry. Being a local New York, and specifically Brooklyn-based, company was an added attraction. That urban greenhouse is the second location we opened—it’s also the world’s first commercial-scale greenhouse of its kind integrated into a supermarket. We’re continuing to expand, and our third and fourth greenhouse farms opened in 2015 in Queens, NY and Chicago, IL. They measure 60,000 square feet and 75,000 square feet, respectively.

gotham greens queens, gotham greens nyc, gotham greens greenhouse, urban faming nyc

Why did you expand to Chicago?

We decided to expand to Chicago, in part, because it has an incredible local food culture and has also shown great leadership in green building and urban farming over the years. Chicago, like New York, has long winters when there’s a dearth of availability of fresh produce. We feel really fortunate to be partnering with Method in Chicago and are thrilled and honored to be part of Pullman’s historic past and revival. And given the city’s thriving local food scene, growing demand for local produce and the geographical considerations, Chicago was a logical next step for us. Also, my business partners and I all have personal ties to the city, so from the beginning, Chicago felt like a natural fit for our company’s expansion.

gotham greens packagingImage by 6sqft

If you could select one lettuce that epitomizes New York, which one would it be?

Greenpoint Oak Leaf. It’s named after our first greenhouse in Greenpoint. It’s tender but stands up to dressing well.

Do you find that New Yorkers understanding of and appreciation for local produce has changed since 2009?

New York has an incredible local food culture that’s grown since 2009. Along with its thriving local food scene, we’ve noticed that people increasingly care about how and where their food is produced. They’re demanding more integrity and transparency in food production. Urban farming is an extension of that. It allows urban consumers to get a little closer to the food they eat and connect with it in ways that weren’t of interest or even possible in the past.

Looking forward, what role do you hope Gotham Greens play in helping the planet?

We believe that urban farming can and will play a greater role in the future of a more sustainable, secure and just global agricultural system. We believe that our water-efficient, pesticide-free model will have a real role to play in addressing food scarcity issues around the world. It’s estimated that by 2050, 70-percent of the world’s population will live in cities. This poses a really important question: How will we all be fed?

+++
+ Gotham Greens

[This interview has been edited for clarity]

Images courtesy of Gotham Greens unless otherwise noted

Tags : ,

MOST RECENT ARTICLES

  • $12,000/month to rent this triplex townhouse beauty in Boerum Hill

    $12,000/month to rent this triplex townhouse beauty in Boerum Hill

    Renters can enjoy Brooklyn townhouse living in all its glory here at 306 State Street, a Boerum Hill property now ...
  • Millennial home buyers prefer DIY over going into debt over renovations

    Millennial home buyers prefer DIY over going into debt over renovations

    Millennial homeowners—yes, they do exist—are a careful lot, according to Better Homes & Gardens’ ninth annual survey of trends in ...
  • Have your apartment photographed by 6sqft!

    Have your apartment photographed by 6sqft!

    Did you spend months decorating your apartment? Is your home historic or quirky? If you live in a unique or ...
  • Express N train tunnel will close for a year in Brooklyn; Map shows the CO2 savings of CitiBike

    Express N train tunnel will close for a year in Brooklyn; Map shows the CO2 savings of CitiBike

    The express N train tunnel between the 36th and 59th street stations in Brooklyn will close for a year for repairs ...
  • The first presidential inauguration was held in New York City in 1789

    The first presidential inauguration was held in New York City in 1789

    As Washington, D.C. attempts to rein in the crowds on this Inauguration Day, New Yorkers can be thankful someone else ...
  • FREE RENT: A roundup of NYC’s latest rental concessions

    FREE RENT: A roundup of NYC’s latest rental concessions

    Midtown Rental Skyscraper ‘Tower 31‘ Offering One Month Free or One Month OP on Select Leases [link] Leasing Launches at ...
  • VIDEO: Watch the MTA clean subway tracks with their new Mobile Vacs

    VIDEO: Watch the MTA clean subway tracks with their new Mobile Vacs

    This past May the MTA recorded 50,436 subway delays, 697 of which were caused by track fires that could have ...
  • The Urban Lens: Inside ‘Little Odessa,’ Brighton Beach’s quaint beachfront Russian community

    The Urban Lens: Inside ‘Little Odessa,’ Brighton Beach’s quaint beachfront Russian community

    6sqft’s ongoing series The Urban Lens invites photographers to share work exploring a theme or a place within New York City. ...
  • Whole Foods will open a lower-priced ‘365’ store in Downtown Brooklyn

    Whole Foods will open a lower-priced ‘365’ store in Downtown Brooklyn

    Downtown Brooklyn is quickly becoming one of NYC’s most desirable commercial hubs. On top of hosting a lengthy roster of big ...
  • MTA backs plan to raise subway and bus fare to $3 come March

    MTA backs plan to raise subway and bus fare to $3 come March

    At a board meeting over the summer, the MTA began discussions about increasing subway and bus fare to $3 by ...
  • ‘Desperately Seeking Susan’ screenwriter lists Chelsea townhouse with a private yoga studio for $7.1M

    ‘Desperately Seeking Susan’ screenwriter lists Chelsea townhouse with a private yoga studio for $7.1M

    Built in the 1830s when this quiet, tree-lined residential block was home to well-to-do families, the four-story, 3,600 square-foot Greek Revival townhouse at ...
  • Pop singer Santigold lists her ornate Bed-Stuy brownstone for $1.95 million

    Pop singer Santigold lists her ornate Bed-Stuy brownstone for $1.95 million

    Singer and songwriter Santi “Santigold” White—best known for her singles “Creator” and “LES Artistes,” and more recently her video “Can’t Get ...

SIGN UP FOR OUR NEWSLETTERS

Thank you, your sign-up request was successful!
This email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.