All photos courtesy of New York Mets
To pump up New Yorkers ahead of the New York Mets’ first playoff run in six years, the baseball team is taking over the subway system with a new ad campaign. The baseball team’s iconic blue and orange colors and images of current and former players will be seen across the 7 train, the Times Square-Grand Central shuttle, and in the subway stations at Hudson Yards and Grand Central starting this week.
Through the end of October, commuters will see the “These Mets” campaign wrap on the 7 train, the interiors and exteriors of the Times Square-Grand Central shuttle, Hudson Yards and Grand Central stations, and digital ads that will run through next week.
“These Mets have captured the spirit of New York through this historic 101-win regular season, and we’re so grateful to our loyal fans who have been with us on this journey since day one,” Mets owner Steve Cohen said. “I am proud of this team. Heading into the postseason, we are seizing this moment to turn up the volume and energy to rally around These Mets.”
As Adweek reported, QR codes found in the ads will lead fans to the highlights and latest announcements about the postseason. Plus, the campaign will include game viewings at local bars, special events, and opportunities to meet Mr. and Mrs. Met at NYC landmarks.
The Mets worked with creative agency FCB New York to develop the “These Mets” concept, and ad agency Giant Spoon secured the media placements for the campaign, according to a press release.
“Nothing says New York City in the fall quite like October baseball,” NYC Transit President Richard Davey said. “With the Mets back in the playoffs and sell-out crowds expected at Citi Field, mass transit is the home run option to root for the Mets as they chase a World Series Championship. There’s no better way than taking the subway to watch the playoffs – it’s Amazin’!”
The Mets finished the season with 101 wins, the first time the franchise reached 100 wins since 1988 and the fourth time in the team’s history. After failing to win the division title, the Mets will play the San Diego Padres in the best-of-three Wild Card series that kicks off on Friday at Citi Field.
Last month, the Metropolitan Transportation Authority rolled out new announcements on the 7 train that were recorded by SNY Mets television analysts Keith Hernandez, Gary Cohen, and Ron Darling.
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Photos courtesy of New York Mets