‘It’s the Bronx’ arts and culture festival aims to be the ‘SXSW of the Bronx’
The creators of The Bronx Night Market will soon be launching a grand festival dedicated to “celebrating Bronx hustle.” The It’s the Bronx (@itsthebronx) festival will take place on March 22-24 at the Union Crossing building in Port Morris, featuring up-and-coming musicians, visual artists, discussion panels, video screening, a gallery exhibit and street performances plus plenty to eat and drink.
Marco Shalma, owner of Round Seven media agency and the co-founder of The Bronx Night Market, saw an opportunity to create a huge talent showcase by the Bronx, for the Bronx–and the greater NYC area. On Saturday, March 23 from 11 A.M. to 10 P.M. at the Andrew Freedman Home, expect a celebration of the “Bronx hustle” that also hopes to provide a platform for local creatives on the rise.
Following a sold-out preview event at the Bronx Brewery on January 26th, the festival promises a newly expanded program with music, art, food and a series of panel discussions. The line-up boasts more than 35 musical acts, a DJ turntable battle, subway sessions, and a talent show.
The art on display represents, according to a press release for the event, “a stark representation of Bronx diversity and creativity, with a tightly curated group of photographers, graphic designers, illustrators and painters showcasing their work in a fine art gallery exhibition.”
Panel discussions moderated by some of the borough’s most influential thought leaders will focus on personal branding, female entrepreneurship, food, and publishing. Attendees will also be able to sample offerings from some of the neighborhood’s top food entrepreneurs and brands including craft beer from The Bronx Brewery and eats from Bronx Night Market favorites like Empanology and The Uptown Vegan.
Find out more and get weekend and day passes for It’s the Bronx here.
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Images courtesy of Round Seven.
