Interview: Hasten CEO Aleksandr Lanin delves into trends in virtual staging
Anyone trawling through apartment listings may have noticed the upsurge of virtually staged apartment photos. The technique has proven to be a cost-effective and speedy alternative to traditional methods of staging vacant units. For those of you not fully warmed-up to the computer-aided technique, your reservations are understandable. Photos are the most important element to viewing listings online and we’ve all seen unappealing virtually-staged photos with disproportionate furnishings and unrealistic treatments. However, over the years, the realism produced by virtual staging companies has vastly improved—to the point many of the images are indecipherable from real photographs.
In New York City, Hasten is one of the companies leading the way in producing life-like listings furnished remotely through renderers and computer programs. We had a quick chat with Hasten’s CEO, Aleksandr Lanin, to get the scoop on virtual staging and its price and time advantages over traditional methods.