Here’s our first peek at Alchemy Properties’ upcoming mixed-use condominium development NOMA. Slated to rise 26 stories/316 feet from a 7,000-square-foot corner lot at 846-850 Sixth Avenue, the building will be the first ground-up condominium development in NoMad west of Fifth Avenue.
With demolition just wrapping up on a single-story strip of retail stores, excavation will soon begin for a FXFowle-designed mixed-use tower that is slated to house 52 condo apartments and 13,000 square feet of retail space on its first two floors. Zoning diagrams filed at the Department of Buildings indicate the form of the tower will be composed of variously scaled and skewed interlocking volumes. Units with eastern exposures will have balconies.
Last year, the Wall Street Journal reported that Alchemy performed some complex deal-making to garner the lot from roughly 17 different owners. The developer and the 64 percent of the prior owners who decided not to sell reached an agreement last July where they will obtain ownership of the to-be-built retail base. The offering plan submitted to the attorney general lists NOMA’s projected sell-out at $119 million.
At the nexus of the Flower Market, Herald Square, and Nomad, the area surrounding the project site isn’t typical condo-territory, but in recent years has been rife with development activity. NOMA will be directly across Sixth Avenue from JD Carlisle ‘s Eventi Hotel/Beatrice rental tower and the Durst Organization’s 855 Sixth Avenue. The project is also directly west of Lam Group’s 40-story Virgin Hotel at 1225 Broadway and one block from HFZ’s upcoming mixed-use condo tower at 3 West 29th Street.
Midtown’s future prickly skyline with Alchemy’s modest 850 Sixth Avenue in center. Image courtesy CityRealty
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Neighborhoods : Midtown West