‘Mr Pink’ is lurking around Flatiron and Nomad’s rooftops
Photos courtesy of the Flatiron NoMad Partnership by Bizi Media
You’re not seeing things—there is, in fact, a rosy-colored man lurking around Flatiron and Nomad. Known as Mr. Pink, the quirky character is part of Flatiron NoMad Glows Pink, a public art trail composed of 10 illuminated inflatable and resin sculptures perched on rooftops and in public spaces. Part of the Flatiron Nomad Partnership’s annual Winter Glow public art program, “Mr. Pink” is a “cuteism” sculpture by French artist Philippe Katerine, and Thursday marks the character’s first installation in New York City—it’s also the first time the sculptures will be illuminated.
“Cuteism,” also known as “Mignonisme,” is a movement that embraces color, creativity, and playfulness in everyday life. From rooftops and public plazas, Mr. Pink invites New Yorkers to see their city in new ways, encouraging joy and connection while adding a burst of color to the streetscape during the colder months. Standing nine to 16 feet tall, each sculpture also provides a photo-ready moment for visitors.
“Mr. Pink is like all of us,” Katerine said in a press release. “He carries a scar on his heart—a reminder that we have all, at some point, been wounded. Like us, he seeks acceptance and a place to belong in the world. His rounded shape and wide-eyed expression invite playfulness, while the weight he bears hints at a gentle melancholy.”
He added, “Mr. Pink engages directly with those he encounters. If he waves, he asks for a response. If he opens his arms, he offers comfort. If he points the way, it is to remind us that there is always a direction, always a place where providence can be found. Encountering Mr. Pink in a city is never a coincidence.”
Mr. Pink will be here for six weeks, and his arrival kicks off with a celebration in the Flatiron North Plaza at 4:30 p.m. on Tuesday. During his stay in the neighborhood, visitors can embark on a self-guided art trail, and those who scan QR codes at all 10 installations will be entered into a raffle for prizes, including a complimentary two-night stay at Hotel Seville Nomad, which has also introduced a “Pretty in Pink” cocktail.
Other special offers include in-house experiences for guests at Virgin Hotels New York, free customization of select drinkware at YETI Flatiron, and limited-edition Mr. Pink keychains from Swingers Crazy Golf NYC. Additionally, the neighborhood will host a special Valentine’s Day activation at Flatiron North Plaza featuring themed installations and photo opportunities.
“By animating our rooftops and plazas with bold, joyful art, we’re supporting local businesses, energizing public space, and shining a light on what makes these districts so iconic,” James Mettham, president of the Flatiron NoMad Partnership, said.
Here’s where you can spot Mr. Pink:
- Flatiron North Plaza, 23rd St. and Broadway
- Flatiron Mini Plaza, 22nd St. and Broadway
- Hotel Seville NoMad, 22 E 29th St.
- Kew Management, 1129 Broadway
- Porcelanosa, 202 Fifth Avenue (featuring two Mr. Pink structures)
- The Capitol Plaza, 50 W 27th St.
- The Church of the Transfiguration, 1 E 29th St.
- Virgin Hotels New York, 1227 Broadway
- BXP, 200 Fifth Avenue
“Public art is essential to creating streets and public spaces that are welcoming and reflective of New York City’s creativity, especially when it invites people to linger, explore, support local business, and connect with one another,” former Department of Transportation Commissioner Ydanis Rodriguez said.
A map of Mr. Pink’s whereabouts can be found on the Partnership’s website.
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