Renderings Revealed of Helpern Architects’ Times Square Hotel for ‘Fashion-Alert Urban Millennials’

Here’s our first look at a four-star, 290-room hotel set to rise just south of Times Square at 252 West 40th Street. Developed by OTO Development, the 20-story, 147,000-square-foot hotel will be the South Carolina-based company’s third venture in the city.

The 230-foot-tall midrise will be designed by Helpern Architects. According to their website, “the project is targeted to cosmopolitan, fashion-alert urban millennials and is expected to set a new standard and trend for the independent business traveler.”

Pre-existing parking garage at 252 West 40th Street

Current state of demolition, via CityRealty

OTO obtained a 99-year ground lease of the midblock, 12,000-square-foot site from Port 40th Parking Corporation for $40 million back in 2014. Demolition of the handsome four-story parking garage is underway, and completion of the hotel is targeted for late 2017.

Renderings courtesy of Helpern Architects and OMI LLC

There will be an average of 16 “well-sized” rooms between floors 3-19. Most rooms will feature floor-to-ceiling windows and rooms on the 18th floor will have full balconies. A typical array of amenities will be provided which include meeting facilities, a library, guest laundry, and a fitness room. The 20th floor will feature a landscaped rooftop terrace with a bar and lounge off a planted terrace, and the ground floor will have a restaurant by a noted chef.

Aerial rendering via CityRealty

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