2330 Broadway. Source: Design by SLCE Architects, rendering by ARC Shadow
Betting that well-heeled seniors want to stay in the city as they age–and are willing to pay accordingly–developers Welltower, Inc. and Hines have purchased a pair of Manhattan building lots with the intent of building an assisted living tower for frail and memory-challenged seniors who want to stay in the neighborhood. Rising on two lots at 2330 Broadway at 85th Street will be the partnership’s second luxury assisted living facility in the borough, Bloomberg reports. The 17-story residence will offer a spa, a rooftop garden and a “bistro” for cocktails and card games.
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The market for ultra-luxury condos may be cooling down, but developers appear to be much more optimistic about posh senior housing. Last year, 6sqft reported that Welltower Inc., the country’s largest senior housing owner by market value, had teamed up with Hines to develop the “One57 of Assisted Living,” an upscale facility at 56th Street and Lexington Avenue boasting $20,000/month rents. Now, it appears that the project is moving forward as Curbed tells us plans have been filed with the DOB to start construction.
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It’s being called the “One57 of Assisted Living,” and though the location near Billionaires’ Row and the exorbitant price points (rooms are expected to start at $20,000 a month, not covered by insurance) back up that claim, the team behind the project describes the building’s design as being inspired “by classic Park Avenue apartment houses.”
The Wall Street Journal brings the first official rendering of the 15-story structure that will rise at the northeast corner of East 56th Street and Lexington Avenue, replacing a T.G.I. Friday’s restaurant to offer assisted-living and memory-care services to wealthy Manhattanites. Designed by SLCE Architects, it will feature private apartments, some of which will have terraces. “This is a place where these people can be reminded of things in their past, potentially by the design of the building and by the location of the building and have a significantly better quality of life,” said Thomas DeRosa of co-developer Welltower Inc., clearly referring to nearby Park Avenue dwellers.
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Luxury isn’t exactly the word that comes to mind when one thinks of a T.G.I. Friday’s, or an assisted living development for that matter, but the chain restaurant’s midtown location will soon yield the “One57 of Assisted Living.” Bloomberg reports that Welltower Inc., the country’s largest senior-housing owner by market value, teamed up with developer Hines (who is also behind the nearby MoMA Tower) to purchase the site at 56th Street and Lexington Avenue, just a few short blocks from Billionaires’ Row and the prestige of Park Avenue, where they’ll build a 15-story tower “to accommodate wealthy Manhattanites in need of assisted-living and memory-care services.” And wealthy is not an understatement — monthly rents will start at $20,000, and keep in mind that this isn’t covered by insurance.
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