TSX Broadway

Architecture, Midtown, New Developments

TSX Broadway, Times Square, L&L Holding

Rendering courtesy of TSX Broadway

A mixed-use development project hopes to bring even more bright lights and theatrics to Times Square. A team of developers, led by L&L Holding Company, will provide the ultimate New Year’s Eve experience at its new luxury hotel, part of the plan to transform the historic Palace Theatre into TSX Broadway. New renderings of the $2.5 billion project, which involves raising the theater more than 30 feet and building a 669-room hotel above it, show off suites with perfect views of the Times Square ball drop, the neighborhood’s first outdoor stage, and immersive retail experiences.

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Architecture, Midtown, New Developments

TSX Broadway, Times Square, L & L Holding Co.

Photo Credit: Courtesy L&L Holding Company

A year after renderings were released and three years after the project’s approval by the Landmarks Preservation Commission, L&L Holding Company, Maefield Development, and Fortress Investment Group have revealed plans for TSX Broadway at 1568 Broadway, beginning with the demolition–planned for this winter–of the existing 1,700-seat landmarked Palace Theatre, which will be replaced by a 46-story tower with 550,000 square feet of retail and entertainment space. The theater will be elevated 30 feet and secured within the new building and will be completely renovated, after which an entirely new structure containing a 669-key luxury hotel will be built around it.

More renderings this way

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Archtober2020