The New Design Project decked out a young couple’s urban residence with bursts of bold color, texture, and geometry, transforming the rustic Jersey City loft into a vibrant modern oasis. Integrated into the interior decor are several modern pieces, strategically placed among playful accents and ethnic touches–an unexpected yet seamless integration of various styles that’s become synonymous with the work of this edgy design duo.
The New Design Project
This beautiful Park Avenue apartment from the The New Design Project reflects the elegance and refinement synonymous with its Upper East Side address but also boasts a unique downtown vibe made possible by the studio’s signature aesthetic. The light-filled home is adorned with modern furniture and lighting, as well as carefully curated floor treatments and accessories.
The Upper East Side is often associated with the traditional design aesthetic of old New York. However, the interior design for this Upper East Side apartment, from The New Design Project, is a modern and welcomed departure from the norm. This young studio brings a fresh perspective and out-of-the-box approach to their work, and we love what they’ve come up with. From the unconventional wall art to the up-cycled bar stools and coffee table, this home is packed full of smart design that is both hip and elegant.
Steps to a successful renovation? Pick an awesome color palette and then work with what you’ve got. That was the plan behind The New Design Project‘s renovation for this Chelsea duplex. “With a blissful color palette and a seamless mix of statement pieces, graphic artwork and ethnic accessories, this Chelsea duplex apartment oozes sophistication and elegance,” the firm explains. These guys are no strangers to NYC spaces–they perfected a modern aesthetic in this West Village townhouse and this 400-square-foot Uptown apartment. Here, they worked with good apartment bones–high ceilings and natural light–to create a calm, simplified, modern space.
New York City is rich with buildings from another time, each offering a unique blend of period details, classic lines, and historical features. As a result, the homes within, as beautiful as they are, can sometimes seem a little, well, stuffy. Faced with the challenge of bringing a more modern aesthetic to their client’s West Village townhouse while respecting the home’s time-honored elegance, Brooklyn-based design firm The New Design Project incorporated a bold palette, eclectic furnishings, and a whimsical family of penguins to instill a fun atmosphere and give the space a younger feel.
At first glance, this urban-chic apartment with its industrial vibe and cool pops of geometric colors definitely appears to be located in trendy Soho or any up-and-coming section of Brooklyn. But it’s actually in the neighborhood that’s often considered the most unhip of all–the Upper East Side.
A creation of The New Design Project, this 400-square-foot Uptown apartment was inspired by the urban features that the design team uncovered during the renovation at the landmarked Cherokee Apartments. Exposed brick walls and metal frames were left raw and are juxtaposed with bold colors, geometric patterns, and custom artwork. As the firm states, “the result is a space that does not take itself too seriously, where each room has a strong personality that delivers a happy experience.”