Photo by Nikolas Koenig
A slice of New York City luxury moved to the Jersey Shore last week. The Asbury Ocean Club, a 17-story hotel-condo, officially opened its doors on the boardwalk of Asbury Park, an evolving seaside community in Monmouth County. The 54-room hotel occupies the building’s fourth floor, overlooking both the ocean and pool deck. Marketed as just a 70 minute-drive from NYC, the Asbury Ocean Club hopes to attract New Yorkers with its proximity and its prices. During peak season, rooms start at an introductory rate of $425 per night and go up to more than $1,050 per night for a penthouse suite. In the winter, rooms are offered as low as $195 per night, according to the hotel’s website.
Rendering by Binyan Studios
After over a decade in the works, the Jersey Shore is getting its first five-star boutique hotel. The Asbury Ocean Club, a 17-story hotel-condo, will open this June in Asbury Park, a hip beach community with working-class roots known for its flourishing foodie and surf scene, as well as its Bruce Springsteen connection. Opening this summer, the 54-room beachfront hotel occupies the building’s entire fourth floor and sits next to the pool deck, which offers water views. With its proximity to New York City, the Asbury Ocean Club Hotel hopes to attract New Yorkers looking for an oceanfront oasis. And the prices even mirror Manhattan, with rooms starting at $295 per night. Reservations officially launch May 1.
In just 70 minutes, you can drive from Manhattan to Asbury Park, New Jersey, and escape to one of the state’s most up-and-coming areas (think Williamsburg meets Bruce Springsteen-land meets Venice Beach). And if you want to do this pretty regularly, the town’s mega-developer, iStar, thinks it has found the perfect balance of urban luxury and beachfront living at their new condo/hotel the Asbury Ocean Club. Ranging from $900,000 one-bedrooms to two $6 million penthouses, the pricing is certainly more NYC, but on a recent visit, it was clear that the artsy vibe, live music scene, and booming foodie culture is uniquely Jersey Shore.
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