554 Broome Street

Cool Listings, Quirky Homes, Soho

554 Broome Street, Arturo Di Modica, Wall Street Bull, Ferrari Apartment, Roffredo Gaetani, Soho, loft, live work, Olive Press, bachelor pad, Soho condo for sale,

Anchoring a Soho building that began life as a horse stable for the fire department, this two-story live/work space at 554 Broome Street, just listed for $4.5 million, has quite a few stories to tell–though by now they may be familiar ones, as this instantly-recognizable property is no stranger to the market. First, there’s the story of the late Italian count, prince and duke who was also the relative of two popes, a Ferrari dealer, avid car collector, and playboy.

Roffredo Gaetani (full name: Roffredo Gaetani di Laurenzana dell’Aquila d’Aragona Lovatelli) was also frequent gossip column fodder in the 1990s because he and Ivana Trump (Donald’s first wife) were a high-profile item for a time. Gaetani died in a car crash in 2005, and his estate sold the racy pad to then-bachelor brothers Arash and Daniel Gohari, who are known for the far less gossip-worthy founding of the Xerxes Group real estate investment company.

If these walls could talk…

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