Starting Wednesday, about 250,000 lucky commuters will be able to fly away with “Tickets to Mars,” a keepsake MetroCard released by Spotify as part of its David Bowie subway takeover. The limited-edition cards feature five iconic images of the music legend from the new exhibit honoring Bowie’s life at the Brooklyn Museum. The MTA stocked booths and vending machines only at Broadway-Lafayette and Bleecker Street with the special cards, and they will be randomly dispersed. Additionally, Spotify is giving New Yorkers an immersive, underground subway experience with lots of wall-sized Bowie-inspired art and special codes to listen to Bowie through the streaming service.
While he got his start in England, David Bowie made a significant mark in New York City, spending the last twenty years of his life here. In honor of his close relationship with NYC, Spotify has decorated the Broadway-Lafayette subway station with fan-made art and images drawn from the Brooklyn Museum exhibit.
The subway station now has maps of “Bowie’s Neighborhood,” highlighting historic stops around Broadway-Lafayette where Bowie frequented for 20 years. The map pins the Electric Lady and Magic Shop music studios, as well as Carnegie Hall, where he performed many iconic concerts. Explore the David Bowie Subway Takeover until Sunday, May 13.
The Brooklyn Museum’s David Bowie is exhibit features about 400 objects from his archives, like original costumes, handwritten lyric sheets and original art and photographs. The archive is presented alongside an immersive, multimedia installation of audio with animation and video. Organized by the Victoria and Albert Museum in London, David Bowie is runs until July 15.
Rail Control to Major Tom: David Bowie branded MetroCards, created by @Spotify, are now available at the Broadway-Lafayette and Bleecker St stations. We’ve printed 250,000 cards, featuring 5 iconic images from the David Bowie exhibit @BrooklynMuseum. Drop by anytime to get yours. pic.twitter.com/LxqmBkSSxA
— NYCT Subway (@NYCTSubway) April 17, 2018
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All images via Spotify
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