eBay exec’s color-filled $5M Village loft is an instant mood boost

Posted On Thu, February 3, 2022 By

Posted On Thu, February 3, 2022 By In Chelsea, Cool Listings

Photo credit: Rise Media – Celeste

With pops of color and pop art everywhere you look, Bradford Shellhammer’s Greenwich Village loft at 34 West 13 Street makes it hard to be anything but cheerful. The eye-popping–yet-stylish decor is no surprise; the entrepreneur, who founded the Fab shopping site among other projects, is well-known for his playful design eye. This two-bedroom loft, asking $4,950,000 and offered for the first time as a resale, is a fine example.

Refinery29 once called Shellhamer’s previous pad “The Most Colorful Apartment We’ve EVER seen.” And though his Village home is less candy-coated than Scandi-cool, it’s clear he hasn’t lost his penchant for fun primary hues. The 2,800 square-foot loft co-op, which emerged butterfly-like from a 1.5-year renovation, spans the entire fourth floor of a former acting school (two stages have remained).

A keyed elevator opens into the building’s entire fourth floor, framed by 10-foot high tin ceilings, exposed brick, and three exposures. A sprawling hall gallery meets a cozy living area. There’s plenty of shelving space for Shellhammer’s toy collection. The apartment was featured in Architectural Digest, along with mention of the designer’s love for Yves Klein blue.

The clean, bright kitchen and dining room provide plenty of entertaining space. An iconic black Flos Aim pendant light is the perfect foil for the colorful chairs that surround the dining table. The loft’s bathrooms are both crisp and playful.

The main bedroom is more tranquil, with a gauzy curtain to separate the sleeping area from a sitting nook. A cantaloupe-hued closet stretches the length of an entire wall, keeping chaos at bay while adding color.

None of the columnless loft’s interior walls are structural, so the possibilities are many for its next owner. The loft is part of a two-building pet-friendly cooperative with a superintendent.

[Listing details: 34 West 13th Street at CityRealty]

[At Compass by Brian Babst, Daren Herzberg, Sarah Jackson and Marisa Marouche]


Photo credit: Rise Media – Celeste

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Neighborhoods : Greenwich Village



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