Architect Marc Kushner Discusses How Social Media Will Dictate Future Architecture

Posted On Wed, March 11, 2015 By

Posted On Wed, March 11, 2015 By In Starchitecture, Technology, Urban Design, Video

Marc Kushner’s architectural star has been on the rise over the last few years thanks to his booming practice, HWKN (Hollwich Kushner), and his super popular web venture Architizer (maybe you’ve heard of it?). So it only makes sense that TED would invite Kushner to offer up his thoughts on the state of architecture today and what he sees in its future—which happens to involve more of your input than you’d ever guess. In what is a quite an enlightening and inspiring talk, Kushner takes us through the architectural styles of the last thirty years, and more interestingly, how social media is completely transforming the profession.

In his TED talk, Kushner discusses how the public can now praise or admonish a building through the likes of Facebook, Twitter and Instagram, and actually see architects respond with a design remedy far before ground is even broken. Part and parcel to that, with social media, a building becomes part of the community and landscape well before it’s even erected—there are no surprises, no mysteries, and no disconnect from the people as there one was. Social media has become an invaluable tool for feedback, giving architects what they need to provide the world with real and useful design solutions—and architecture that can do more than we ever imagined.


Lead image courtesy of Architizer

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