Tiffany & Co.

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Features, History

Charles Lewis Tiffany (left) in his Union Square store, with Charles T. Cook, in 1887

The recent shake-up at Tiffany, involving the replacement of CEO Frederic Cumenal and the departure of its design director, is said to be predicated on disappointing sales and a resultant decline in share prices. Since last fall, many upscale shops in the area have complained about a negative impact they felt was caused by the hullabaloo around Trump Tower—both rubber-necking and security barricades. A change in marketing emphasis toward a younger consumer—witness the hiring of Lady Gaga for advertising—and designs reflecting that shift are reportedly in the offing to reverse disappointing balance-sheet figures. Not everyone is worried, though. Tiffany & Co. has weathered many a storm in its 180 years, and the ambiance on the floor is still serene, the merchandise still beautiful. For a sense of perspective, and just in time for Valentine’s Day, 6sqft looks at Tiffany’s history.

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