Credit: Alex Lee. Image courtesy of Helmut Lang
Iconic fashion brand Helmut Lang has launched a capsule collection called the “Taxi Project,” named in celebration of the fact that the eponymous Austrian designer–though he no longer heads the company–was the first designer to advertise on top of the city’s yellow cabs starting in 1998. InStyle reports that as part of the project, actual NYC taxi drivers posed for an editorial shoot by Alex Lee, held in a body shop in Queens, in which they’re wearing the new hoodies and tee. The brand is having a giveaway of items from the sporty collection–via taxi, of course.