October 13, 2014

IKEA’s ‘Life at Home’ Project Offers a Crazy Detailed Look Into New Yorkers’ Mornings

IKEA has made their way into homes across the world, but with their latest project 'Life at Home' the furniture giant finds themselves square at our breakfast tables. Although you may think that your mornings aren't all that different from someone in say Paris or London (or in the next cubicle for that matter), as New Yorkers we're pretty distinct in how we wake up, how we dress ourselves, and even how long we shower. The company's Life at Home report is the first of what will be a series of studies geared towards developing new home products in line with a particular city's waking habits. The report covers seven other cities, including Paris, Berlin, London, Moscow, but of course, we're going to bring you the top findings from their NYC study. Many of these were surprising...
How New Yorkers spend their mornings this way

Our Mission

More than just current events, here you'll learn about the places, people, and ideas that are shaping your city.