While most New Yorkers can describe each neighborhood in just a word or two, a new website takes these definitions and puts them on a map, giving users a better understanding of how locals see each city block. As ArchDaily learned, the platform, Hoodmaps, crowd sources information, letting the public “paint” parts of the city using six colors to represent “uni”, “hipster,” “tourists,” “rich,” “suits” and “normies.” In NYC, it’s no surprise users painted Times Square, Hell’s Kitchen and the High Line in red, marking high tourist spots. And of course, Williamsburg was yellow marking it “hipster central” on the map.
Yuccie illustration via Bob Al-Greene for Mashable
Yuccies = Young Urban Creatives. And according to Mashable, they’re the new iteration of hipsters. The author describes his self-created and self-describing class as “a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.”
Just think of your friends moving to Brooklyn these days. They probably work for a startup rather than as a furniture maker and they likely do Flywheel instead of hot yoga. It’s a new type of free spiritedness, the love child of yuppie and hipster that is rooted in personal fulfillment while still maintaining a successful lifestyle (and Instagraming it along the way).
We all have one of those friends: you ask them if they consider themselves a hipster (which by all accounts they are) and you’re met with a very sardonic “I hate hipsters…” While it’s pretty much an unspoken rule that those who knowingly fall within hipsterdom should never acknowledge such, there is a unique group of young folks in the city wholly embracing the label as part of their identity. In fact, they’ve come up with their own play on the word: Mipsterz, or Muslim hipsters.
Photo via Katoi
Can a Detroit Thai restaurant’s New York City marketing campaign convince East Coast hipsters to move to the Motor City? That’s what Philip Kafka of Prince Media Co., the boutique billboard company behind the campaign, is hoping. Business Insider reports that New York-based Kafka is a partner in a forthcoming Thai restaurant in Detroit’s Corktown neighborhood called KATOI, and he’s looking to hire between 15 and 20 people. Of course, the publicity for his new venture can’t hurt, but he said it’s really a separate campaign “to encourage people–particularly artists and young creatives–to move to the financially troubled city,” where he owns property and feels a renaissance is occurring among millennials.
Our article last week on Hoboken being named the hipster capital of America certainly got people talking. Some felt that Hoboken is the frat capital of the country, while others were simply shocked that Brooklyn, the land of artisanal mayonnaise and lumbersexuality, didn’t even make the list of most hipster cities. The New Jersey city was given its title by “data-driven” blog FindtheBest, who drew their ultimate conclusions based on how many yoga studios and cafes there were per 10,000 inhabitants. So does the fact that Brooklyn also has rock climbing gyms and food trucks disqualify it completely? Tell us what you think.
Is Hoboken really America’s most hipster city? According to a study conducted by “data-driven” blog FindtheBest, Hoboken out-hipsters us all with its souped up offer of 13 cafes and one yoga studio per 10,000 residents—the vast majority of whom are aged between 20 and 34 years old.
FindTheBest looked at the top 19 municipalities with 50,000 or more inhabitants, evaluating both the locale and people against certain attributes they deemed characteristically hipster. Hilariously, the site defines a hipster as one who associates with a “subculture all about nonconformity and effortless nonchalance” and embodies an appearance that conjures up one “reading Proust over an overpriced cup of coffee.”
Of Brooklyn’s gentrifying neighborhoods, few have seen such rapid change as Bushwick. The neighborhood, which sits in the northern portion of the borough, running from Flushing Avenue to Broadway to Conway Street and the Cemetery of the Evergreens, has grown as a natural extension of Williamsburg—a haven for creatives and young folks looking for lower rents. But well before its trendy vibe put it on the map, Bushwick was a forested enclave originally settled by the Dutch—its name is derived from a Dutch word “Boswijck,”defined as “little town in the woods”—and later, German immigrants who began building breweries and factories.
Unfortunately, as the breweries along Brewer’s Row and factories closed and farms disappeared, derelict buildings and crime took hold—with the looting, arson and rioting after the city’s blackout during the summer of 1977 playing a starring role. According to the New York Times, “In a five-year period in the late 1960s and early 70s, the Bushwick neighborhood was transformed from a neatly maintained community of wood houses into what often approached a no man’s land of abandoned buildings, empty lots, drugs and arson.”