Columbia Heights Associates

Brooklyn Heights, DUMBO, Landscape Architecture

As the former Jehovah’s Witnesses headquarters continues its transformation into a modern, five-building mixed-use complex in Brooklyn Heights, photos of the project’s first phase have been revealed. Designed by landscape architecture firm terrain, the former Watchtower complex, now known as Panorama, features three public gardens at grade level, as well as an architectural staircase. An open-air courtyard facing Furman Street will serve as a landscaped pocket park steps from the Brooklyn Bridge and Brooklyn Bridge Park.

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Brooklyn Heights

All photos by Will Femia

Last month, Columbia Heights Associates unveiled renderings for a new “Welcome” sign that would replace the iconic “Watchtower” sign atop the building at 25-30 Columbia Heights in Downtown Brooklyn. The Jehovah’s Witnesses had operated their world headquarters here since 1969 but sold the building complex for $340 million in 2016. The new owners are transforming the site into Panorama, a five-building office complex that will also have retail and outdoor space. Their new sign is reminiscent of its predecessor, with 15-foot-tall bright red letters. This Wednesday, it will be officially lit on the 50th anniversary of the first lighting of the “Watchtower” sign.

But it might not be there for long

Brooklyn Heights

Panorama Brooklyn, Watchtower, Brooklyn Heights, 30 Columbia Heights

Rendering courtesy of Columbia Heights Associates

The Brooklyn skyline will soon get a new sign to replace the iconic ‘Watchtower’ one that was put in place by the Jehovah’s Witnesses in 1970 and removed in 2017. The 15-foot-tall red sign crowned the building at 25-30 Columbia Heights for nearly five decades while the Jehovah’s Witnesses owned the campus, which served as their headquarters. The new sign will read ‘Welcome’ in similar red lettering and will be installed before the end of the month, as first reported by the New York Post.

More details

Architecture, Brooklyn Heights, New Developments

Panorama, Watchtower, Volley Studio

Last summer, developers CIM Group, Kushner Companies and LIVWRK acquired the Jehovah’s Witnesses Watchtower building at 25-30 Columbia Heights in Brooklyn Heights for $340 million. The building, known for its iconic red sign, served as the world headquarters of the religious group for years, but they’re relocating to Warwick, New York. Now, work has begun to turn its three 19th century brick and timber buildings into 635,000 square feet of office space, as well as 35,000 square feet of retail and outdoor areas, as Fast Company reports. The new space will be known as Panorama, for its stunning views of the Manhattan skyline and Brooklyn Bridge.

See renderings of the Panorama complex

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Archtober2020