Last month we posed the question, "Is 212 Fifth Avenue the ultimate Manhattan address?" Developers of a new condo at the location are hoping that the prestige of Fifth Avenue coupled with the synonymy of 212 with Manhattan (it served as the borough's sole area code for 45 years) will make their new residence the New York-iest address in town. But the 212 fanfare goes far deeper than a real estate marketing tactic. Just as “Seinfeld"'s Elaine stole her dead neighbor’s 212 phone number after hers got changed to a 646 area code, real New Yorkers are going to great lengths to secure a phone number beginning with those three coveted digits. Today, the New York Times delves into the hype surrounding the 212 area code, looking at those who buy the phone numbers from "brokers" who sell them for upwards of $1,000, as well as the mathematics behind the area code system.
What's with all the 212 hype?