Pantone creator’s $39.5M Park Avenue pad may not be colorful, but it’s as classic as they come

Posted On Fri, January 19, 2018 By

Posted On Fri, January 19, 2018 By In Cool Listings, Upper East Side

This 17-room co-op in the Rosario Candela-designed 778 Park Avenue is the kind of apartment you don’t see every day. The co-op’s owner is equally unique: Pantone creator Lawrence Herbert is asking $39.5 million for the six-bedroom spread occupying the entire 11th floor, with interiors by designer Peter Marino (h/t Curbed).

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

Completed in 1931, the building’s prime location at 73rd Street puts it at an appropriately elegant spot on the Upper East Side. With 39 windows overlooking Central Park, the city skyline and the avenue from four exposures, 12-foot ceilings and three fireplaces, the rarified residence doesn’t disappoint.

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

Enter the apartment via private vestibule through an impressive pair of wrought-iron gates into a long, grand gallery with marble floors.

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

Next up: a sprawling living room, a formal dining room and a wood-paneled library, all with detailed moldings and floor-to-ceiling windows framing layers of posh upholstery.

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

In the south wing, the master bedroom suite features his-and-hers bathrooms, closets fit for an empire, a study and a suitably grand dressing room. The home’s west wing has the capacity to hold four more bedrooms. If you’ve energy left to find the north wing, you’ll find a huge kitchen (as per the listing) done by luxury outfitter St. Charles, plus staff rooms and laundry. The co-op’s floor plan (in the gallery below) is seriously envy-inducing.

778 Park Avenue, cool listings, co-ops, pantone, Rosario Candela, Peter Marino, Lawrence Herber

The apartment has been seeking a buyer since last summer with both Brown Harris Stevens and Douglas Elliman, apparently with no takers, but was just listed with Warburg.

[Via Curbed]

[Listing: 778 Park Avenue, 11FLR by Arlene S. Reid for Warburg Realty Partnership, Ltd; at Douglas Elliman by Eric (Rick) Friedberg]

RELATED:

Images courtesy of Warburg.

 

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Neighborhoods : Upper East Side

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