Buenos Aires-based Alexandra Kehayoglou was born into family that’s been working in the carpet business for decades. But rather than settling into an office or marketing job at her father’s factory, she followed her own will and crafted an innovative range of rugs that bring Argentina’s lush grasslands into interiors across the globe. Her designs are threaded with different lengths, and feature organic patterns with all shades of green—the perfect combo for channeling the feel of a barefoot stroll in the country.
After graduating with a degree in visual arts, Alexandra decided to go back to her roots and follow the textile tradition of her ancestors. While most designers would just play with new patterns and geometric lines, she gave the rugs a new dimension and turned them into patches of grassland.
Her fluffy Pastizales (Pasture), Refugios (Shelters) and Tapices (Tapestry) rugs look like pastures and meadows. Textured and with long hairs, they’ll seduce you into kicking off your shoes. The designs mimic the natural pastures found in Argentina’s Pampas region, where the horizon is endless and the fields are wide and drenched with sun.
Alexandra’s carpets are not only beautiful but they keep traditional rug weaving techniques alive and are crafted in a sustainable way. Each piece uses leftover wool collected from her dad’s factory.
More recently, the designer’s carpets were stretched out more than 325 feet down Dries Van Noten’s S/S 2015 catwalk show at the Grand Palais in Paris.
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