Macy's Herald Square

Macy’s giant shopping bag sign is removed, revealing 100-year-old building hidden for decades

The iconic Macy’s shopping bag sign was removed. Photo © Devin Gannon / 6sqft

July 28, 2026

Macy’s giant shopping bag sign is removed, revealing 100-year-old building hidden for decades

The giant shopping bag sign proclaiming Macy's Herald Square as "The World's Largest Store" was removed over the weekend, revealing a 100-year-old building that had been hidden for decades. The red-and-white billboard, which had wrapped around the corner of the building on 34th Street and Broadway for 60 years (through several iterations over the years), will be replaced with something more modern, as the New York Post first reported, but it's unclear exactly what will be displayed. For a short time, though, the 240,000 pedestrians who pass the corner every day will get a peek for the first time at what was behind the iconic sign: a five-story building that is one of the city's most famous "holdouts" in real estate.
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Macy’s Flower Show returns to Herald Square celebrating America’s gardens

All photos courtesy of Macy’s, Inc.

April 30, 2026

Macy’s Flower Show returns to Herald Square celebrating America’s gardens

By Aaron Ginsburg

The annual Macy’s Flower Show opened last week in Herald Square, transforming the famed department store's flagship with lush floral art that celebrates America's gardens. In its 51st year, the event features regional botanicals and large-scale displays designed to highlight the country’s diverse floral landscapes. Running through May 10, this year’s show also includes a partnership with Valentino Beauty, which is presenting an exhibit that transports guests to a reimagined Roman palazzo, complete with immersive fragrance experiences, stunning floral arrangements, and other striking design elements.
see it here

Events & Things To Do

Macy’s Flower Show turns 50 with surrealist gardens and thousands of blooms in Herald Square

All photos courtesy of Macy’s, Inc.

May 1, 2025

Macy’s Flower Show turns 50 with surrealist gardens and thousands of blooms in Herald Square

By Aaron Ginsburg

The 50th annual Macy's Flower Show opened in Herald Square on Sunday, transforming the iconic department store into a breathtaking garden filled with thousands of lush plants and flowers. In honor of its semicentennial, this year’s event has been extended to three weeks of festivities, running through May 18. The show also features a partnership with YSL Beauty, offering an immersive experience that encourages guests to embrace freedom and celebrate the transformative power of nature.
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Events & Things To Do

Macy’s Herald Square reveals 2024 holiday windows

All photos courtesy of Macy’s, Inc. unless noted otherwise

November 26, 2024

Macy’s Herald Square reveals 2024 holiday windows

By Aaron Ginsburg

Macy's Herald Square unveiled its iconic holiday window displays last week, continuing a cherished tradition that has enchanted New Yorkers for generations. Macy's was the first department store to feature Christmas window displays in 1874, and this year's delightful creations will capture onlookers and invite them indoors to explore the store's cheerful celebrations.
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Events & Things To Do

Macy’s to host new holiday market at Herald Square flagship

Photo by Eden, Janine and Jim on Flickr

October 15, 2024

Macy’s to host new holiday market at Herald Square flagship

By Aaron Ginsburg

Macy's will debut its first-ever holiday market at its iconic Herald Square flagship this season. In partnership with Urbanspace, which runs the popular open-air holiday markets in Bryant Park, Union Square, and Columbus Circle, Macy's Holiday Square will open on November 1 inside the store on 34th Street and feature local and holiday vendors. Following the Macy's Thanksgiving Day Parade, a new market dubbed the Herald Holiday Market will open on the plazas outside the store starting December 6.
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Events & Things To Do

Macy’s annual Flower Show brings sights and scents of spring to Herald Square

Photo credit: Macy’s, Inc.

March 25, 2024

Macy’s annual Flower Show brings sights and scents of spring to Herald Square

By Devin Gannon

It may still feel like winter in most of New York City, but in Herald Square, spring has sprung. Macy's on Sunday unveiled its 49th annual Flower Show, filling its flagship store in Midtown with thousands of unique living plants and flowers. This year's show features Christian Dior Parfums with an installation and pop-up boutique exploring the history of the iconic Miss Dior fragrance.
get the details

Macy’s Flower Show returns for a dream-like 48th year

Images courtesy of Eugene Gologursky/Getty Images for Macy’s, Inc.

March 28, 2023

Macy’s Flower Show returns for a dream-like 48th year

By Aaron Ginsburg

The 48th annual Macy's Flower Show returned to Midtown on Sunday, once again transforming Macy's Herald Square flagship store into a dream-like, floral landscape that beckons in the spring. As part of the yearly exhibition, thousands of live flowers, plants, and trees adorn the window displays, countertops, and sprout from the architecture across the famed department store's main floor. The Macy's Flower Show is free and open to the public at the Herald Square store through April 10.
Find out more

Events & Things To Do

Macy’s Santaland: A 161-year-old tradition that brings holiday magic to NYC’s Herald Square

All photos by Eugene Gologursky/Getty Images for Macy’s Inc

November 29, 2022

Macy’s Santaland: A 161-year-old tradition that brings holiday magic to NYC’s Herald Square

By Lidia Ryan

"He’s so kind and nice and jolly. He’s not like anyone else. He must be Santa." That’s what little Natalie Wood says about the Herald Square Macy’s Santa Claus in the 1947 classic "Miracle on 34th Street." And to this day, the jolly man in red remains at the helm of the iconic department store’s annual Santaland. Since 1861, Macy’s has been inviting children and adults to experience the wonder of Santa Claus (though the Herald Square building was not erected until 1901), but what people may not know is that, much like the spirit of Christmas, Santaland exists all year long behind locked doors. On the day after Thanksgiving, the doors are opened, letting holiday magic spill out once again.
Get the Santaland low-down

Events & Things To Do

Macy’s annual Flower Show blossoms with hope and love

Photos: Eugene Gologursky/Getty Images for Macy’s

May 3, 2021

Macy’s annual Flower Show blossoms with hope and love

By Devin Gannon

The 46th annual Macy's Flower Show opened on Sunday, transforming the Herald Square store into a whimsical floral oasis. This year's theme, Give. Love. Bloom., aims to inspire hope for New Yorkers after a tough year with grand gardens, flower displays, and larger-than-life butterflies taking over the store, the iconic windows, and even outside, at Herald Square Park.
Get the details

Events & Things To Do

Image: Wikimedia cc.

April 25, 2019

Macy’s may build a skyscraper above its flagship Herald Square store

By Michelle Cohen

Classic retailer Macy’s Inc. is in early talks with the city about the possibility of building an 800-foot-tall office tower above the company’s Herald Square flagship location, Bloomberg reports. The retail brand, which has a 10-story office tower under construction atop its downtown Brooklyn store, is looking at ways to leverage its prime real estate in the bustling midtown crossroads. In this case, the tower would be used as office space for other companies.
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Uncategorized

The History of Herald Square: From Newspaper Headquarters to Retail Corridor

By Michelle Young

Herald Square is today known for many things. There's the flagship Macy's department store and the pedestrianized part of Broadway that extends to Times Square. And it serves as an epicenter of the retail corridor that now runs from 5th Avenue to 7th Avenue. Some may remember the song, "Give My Regards to Broadway," from the George M. Cohan musical "Little Johnny Jones"with the iconic line, "Remember me to Herald Square." But written in 1904, "Give My Regards to Broadway" references a very different Herald Square than the one we're familiar with today.
Learn about the evolution of Herald Square here

May 15, 2014

A Soho Loft That Fits You Like a Glove

By Aisha Carter

Life in Soho should be a perfect blend of comfortable living and lively entertainment. Well, this beautiful 3,167 square foot loft at 104 Wooster Street understands that perfectly. That’s why it’s fully equipped with a spacious great room, currently sectioned off into smaller seating areas. Now, you can have a conversation with a few friends while the kids play safely in another corner of the room. Or maybe you prefer to float freely through a sea of guests at the awesome parties you’ll throw. Either way, apartment #2S is ready to accommodate you.
Take a peek inside this gorgeous loft here

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