Thrillist co-founder Ben Lerer lists colorful, pop art-filled Soho loft for $7.4M

Posted On Mon, February 13, 2017 By

Posted On Mon, February 13, 2017 By In Cool Listings, Interiors, Soho

This 3,800-square-foot townhouse-sized spread at 101 Wooster Street right in the middle of Soho‘s Cast Iron Historic District combines the industrial cool factor of a loft with the space and storage of a house, throwing in a generous helping of color, texture and modern luxury. With so much going for it, we can see this impressive co-op’s appeal to its previous owner, comedienne Whoopi Goldberg, who sold it for just over $3 million in 2010. The current owners, tech and VC heavyweight Ben Lerer (he’s a founder of Thrillist and investor in scores of others; father Ken was a HuffPo founding partner) and his wife, Emily, were the parties responsible for the current riot of art, color and general eye candy–and the current $7.395 million price tag.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

The mint-renovated full-floor loft has the classic bones–12-foot ceilings, wide plank oak floors, original cast iron columns–plus central A/C and a wired sound system. Even more impressive, though, is its perfect floor plan that puts three large bedrooms (with room for several more with a bit of rearranging), bedroom-sized closets, family chill-out space and baths in a separate wing from an impossibly large living and dining space and a chef’s dream kitchen.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

A key-locked elevator brings you to a set of sliding steel barn doors that open into an appropriately colorful entry hall with black-and-white chevron-patterned marble floors. A 37-foot-wide living room boasts a wall of five oversized rotating casement windows overlooking Wooster Street. Off the grand living room are an equally grand kitchen and a dining area that can easily seat 20.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

In the kitchen are top-of-the-line appliances, stylish custom cabinetry, understated marble countertops and more than enough storage space (plus there’s an adjacent pantry and wine fridge), all intelligently designed for entertaining and culinary butt-kicking. A perfectly situated gallery hall with two sets of oversized double doors provides privacy and leads to the loft’s master wing.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

A masterful master suite features a luxurious bath, of course, plus that elusive-in-NYC dream, a 20-foot-long closet/dressing room with custom-fitted storage.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

From a corner of the master suite, a passage door (ok, how cool is that?) leads to a media/family/guest room and the secondary bedroom wing. A hand-carved antique door off the entry foyer leads through another long hall of storage closets to two more bedrooms (with plenty of room for a fourth bedroom) and a laundry room. All bedrooms are situated at the back of the building for total quiet.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

An oversized den makes a great media, family or playroom, and there’s even more private storage available in the building’s basement.

101 Wooster Street, Soho, celebrities, Whoopi Goldberg, loft, cool listings, closet, dressing room, interiors

Built in 1894, the seven-story elevator building has a newly renovated entrance lobby, restored common areas, a video entry-phone security system and a common roof deck.

[Listing: 101 Wooster Street, Unit 2 by Joshua Wesoky and Steve Dawson for Compass]

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Images courtesy of Compass

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Neighborhoods : Soho

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