View of the future storefront at 257 Bleeker Street. Map data © 2019 Google
January 30, 2020
City Bakery founder opening a hot chocolate bar in Greenwich Village
City Bakery founder Maury Rubin has spent the past weeks in a "Wonka-ish frenzy," Grub Street tells us, as he prepares to launch his latest venture: the Wonderbon Chocolate Co. Rubin and his partner have taken out a three-month lease on a storefront at 257 Bleeker Street—most recently occupied by Sugar and Plumm—which will feature a menu of twelve hot chocolate flavors in an espresso-bar setting. The opening comes just in time for February, the month Rubin made famous for his hot chocolate festival at City Bakery, a tradition he began in 1992 that attracted more than 50,000 customers each year.
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