litter

City Living, ideas from abroad, Technology

the face of litter campaign, public shaming

We’ve all seen those folks who callously toss their garbage into the street when there’s a trashcan just ten steps away. While most of us usually remain hush and pick up the slack, there’s a group out there that’s fed up with litter and they most certainly aren’t afraid to point fingers. As part of a campaign developed by Ogilvy to help clean the streets of Hong Kong, activists including Hong Kong CleanupEcozine, and The Nature Conservancy joined forces to give a face—or literally, faces—to the problem plaguing cities worldwide.

find out more about this genius campaign here

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