, Mon, September 21, 2020
Photo © James and Karla Murray
Palomba Academy of Music has been teaching music lessons from its storefront in the Williamsbridge section of the Bronx for 64 years, but they’ve sadly had to close due to COVID-19. However, there’s a piece of this business that photographers James and Karla Murray hope to preserve. They are working with iconic NYC neon shop Let There Be Neon to remove Palomba’s historic, 25-foot neon sign and have it relocated to the American Sign Museum in Cincinatti, Ohio. But they need your help…
Here’s how you can contribute
Owner Jeff Friedman works on a neon snowflake for a holiday display that went up in Uniqlo’s Fifth Avenue flagship store
6sqft’s series “Where I Work” takes us into the studios, offices, and off-beat workspaces of New Yorkers across the city. In this installment, we’re touring the Tribeca showroom and studio of Let There Be Neon, an international supplier and creator of custom neon for signage and artistic applications.
Back in the early ’70s, neon had gone out of fashion, with cheaper fluorescent-lit and plastic signs taking over after World War II. But multimedia artist Rudi Stern was determined to revive the art and make it more accessible. He opened a showroom studio, Let There Be Neon, in 1972 on West Broadway and Prince Street in Soho, and soon attracted a client roster of artists including Keith Haring, Robert Rauschenberg, and John Lennon and Yoko Ono. He even outfitted Studio 54! By 1990, he’d moved to a charming brick storefront at 38 White Street in Tribeca and sold the business to his long-time friend and employee Jeff Friedman.
Rudi Stern sadly passed away in 2006, but he would be happy to see the legacy that Friedman has maintained and how wildly successful the business is today. Not only does their client list still include a long list of contemporary artists, but they’re the go-to sign restorers and recreators for classic NYC mom-and-pop businesses such as Russ & Daughters and Trash & Vaudeville, and Old Town Bar, and do projects with national companies like WeWork, Soul Cycle, and Uniqlo. 6sqft recently paid Let There Be Neon a visit to see their incredible fabrication work and chat more with Jeff Friedman about the art of neon.
Tour the studio and see how it’s done