Photo via Katoi
Can a Detroit Thai restaurant’s New York City marketing campaign convince East Coast hipsters to move to the Motor City? That’s what Philip Kafka of Prince Media Co., the boutique billboard company behind the campaign, is hoping. Business Insider reports that New York-based Kafka is a partner in a forthcoming Thai restaurant in Detroit’s Corktown neighborhood called KATOI, and he’s looking to hire between 15 and 20 people. Of course, the publicity for his new venture can’t hurt, but he said it’s really a separate campaign “to encourage people–particularly artists and young creatives–to move to the financially troubled city,” where he owns property and feels a renaissance is occurring among millennials.