Foundation work continues apace on Friedland Properties‘ and Rose Associates‘ upcoming 72-unit apartment tower at the southeast corner of Broadway and West 80th Street. Tentatively addressed as 2230 Broadway, the building will rise 18 stories and 227 feet to its rooftop stair bulkhead. This stretch of Broadway on the Upper West Side enforces a 210-foot height cap (to its highest occupiable floor) to keep new developments in scale with their surrounding historic context. According to building permits, Stephen B. Jacobs Group are the architects. Evidently, the project has gone through several iterations of design, but it seems the team has settled on this recently posted conservative red brick building with a light stone base and cornice lines. The new rendering is also in line with DOB filings and an elevation posted at the construction site.