January 5, 2018

The highlife: Architecture, spectacle and Art Deco New York

The architects who built the Jazz Age really knew how to get down. In January 1931, they turned the city’s annual Beaux Arts Ball into the ultimate Gatsby-approved bash. Instead of the stuffy historicism of years past, the party’s theme was “Fête Moderne -- a Fantasie in Flame and Silver." Advance advertising for the Ball in the New York Times promised an event “modernistic, futuristic, cubistic, altruistic, mystic, architistic and feministic," featuring the city’s most renowned architects dressed as their buildings, celebrating both themselves and the modern fantasy metropolis they had forged in flame and silver. Art Deco New York: the skyscraper city, glittering and strong, reaching ever higher – through technological advancement and American ingenuity – toward excitement, prosperity, enlightenment, and power.
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