Pepsi Sign

August 21, 2019

JetBlue installs its logo on Long Island City’s landmarked Pepsi-Cola sign

The iconic red Pepsi-Cola sign in Long Island City got a new look on Tuesday. In partnership with the soda company, JetBlue began installing this week an illuminated logo, a blue arrow, and a picture of an airplane on the sign that overlooks the East River, as first reported by the Wall Street Journal. The signage, which will only be up until Oct. 1, advertises the airline's switch from serving Coca-Cola to PepsiCo products earlier this summer.
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August 13, 2014

Real Estate Wire: What Lies Behind the Pepsi Sign; NYC Construction Spending Jumps 50%

Tour the new Long Island City residential building that sits behind the Pepsi sign. [Curbed] Extell is bringing a 52-story, 710,907-square-foot residential building to 41st Street and 5th Avenue. The company spent $16.46M on the development and to acquire the air rights from nearby St. Raphael’s Church. [CO] Spending on NYC residential construction has jumped […]