Operation Lifesaver

August 24, 2015

MTA Rolls Out Startling New Campaign to Reduce Railroad Crossing Accidents

In response to the tragic Metro-North Railroad crash back in February which killed six and injured over a dozen, this summer the MTA released a new campaign hoping to get pedestrians and motorists to be more aware of their surroundings when around train tracks. The campaign—made up of five posters and three videos—is illustrated in the same vein as the also recently rolled out "Courtesy Counts" posters found throughout the city's subways. But what's most surprising about the agency's railroad crossing adverts is that like those in the subway (e.g. man-spreading and poll hogging), they're all inspired by real life events.
see more of the posters and the videos here