Design Firm Décor Aid Helps a Soho Couple Turn an Outdated Duplex Into a Modern Multitasking Home

Posted On Sun, August 14, 2016 By

Posted On Sun, August 14, 2016 By In Design, Interiors, Soho

While the company’s name might sound like a designers’ fund-raising rock concert, the method offered by design firm Décor Aid simplifies renovation and redecorating for clients like the Soho resident who needed to hit refresh on the downtown Manhattan apartment that serves so many functions for himself and his girlfriend–and their four-legged companion. The stale duplex emerged as a stylish and user-friendly home base, office and entertaining space with the help of these savvy and straight-shooting design pros.


Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

The couple were adamant about the kind of style and level of comfort they expected from their home despite the usual challenging space constraints found in New York City apartments.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

The couple entertain frequently, so the home’s lower level became a gracious entertaining space with the kitchen, dining, and living areas providing a good flow between them. A chandelier serves as lighting, art and the focal point of dramatic double-height ceilings above. Iron railings on the staircase in the center of the living area were paired with an iron and cement fireplace.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

The firm designed a walnut bar that does multiple duty as storage, a buffet and, of course, a bar. Two refrigerators hold wine and other beverages.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

In the living room a large, deep sofa–custom-made for the clients–provides serious chill space for all residents. An area rug adds an element of sophistication.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

For a modern, loft-like feeling, an internal window was built into the upstairs bedroom; the window overlooks the lower level and lets in sunlight from the living area. The couple wanted a bit of a “moody vibe,” which was created by using a grey textured wall covering throughout.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

And this is what the bedroom looked like before…

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design

The baths are a showcase of on-trend industrial chic, including an iron-and-glass shower, white subway tiles and brass accents paired with stylish black.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design
The Soho duplex kitchen, before.

Soho, Duplex, Decor aid, interiors, interior design, home decor, home design
The kitchen, after.

Décor-aid design services offer an innovative spin on the role of the interior design professional. Though the services they provide don’t differ that much from that of the “traditional” designer, they attempt to de-mystify the process, giving the customer a better sense of both control and of being in good hands. Purchases go through a single department, for example, resulting in hefty discounts.

There’s even an online design service that lets you “craft your dream space” remotely, as well as residential and commercial options; we have to admit, the before-and-after photos are impressive.

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All images via Décor Aid

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Neighborhoods : Soho

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